Product Marketing Manager, Block
Bitcoin Mining
$108.2-202.8k
Salary range dependent on candidate location. Plus Employee Stock Purchase Program
Financial services ecosystem
Be an early applicant
Financial services ecosystem
1001+ employees
Be an early applicant
$108.2-202.8k
Salary range dependent on candidate location. Plus Employee Stock Purchase Program
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- Bachelor’s Degree in Marketing, Business, Communications or equivalent of professional experience
- At least 5 years of experience in product marketing, ideally within or at the intersection of the fintech, crypto, or hardware sectors
- Proven track record of planning and executing successful product launches, go-to-market strategies and lead generation tactics
- Excellent analytical skills with the ability to track and interpret key performance indicators. Proficiency in conducting and analyzing user research, including user interviews, online surveys and customer outreach
- Outstanding communication, collaboration and project management skills with the ability to manage multiple initiatives simultaneously
- A strong passion for the Bitcoin ecosystem, along with a deep understanding of its market and community
- Experience in both B2C and B2B marketing
What the job involves
- We are looking for a product marketer who can bring analytical thinking, structure, and stakeholder management to the process of bringing Block’s bitcoin mining products to market
- You will partner with our product, engineering, operations and go-to-market teams to grow our portfolio of bitcoin mining products
- Based on deep, ongoing customer discovery and market insights, you’ll represent the customer voice to influence product strategy and develop the product positioning, messaging and channel strategy to drive key outcomes
- We’re a startup team and an entirely new brand called Proto (proto.xyz) within Block’s established Hardware team
- The Proto team is on a mission to decentralize bitcoin mining and increase access to tools for builders in the Bitcoin mining industry, regardless of their size or location
- You’ll have the autonomy and speed of working in a small team, with the support of the larger ecosystem of Block
- Beyond the Hardware team, you’ll be connected to the wider product marketing community from other parts of the company — Cash App, Spiral, and TBD and TIDAL — so you’ll have a chance to lean on experienced product marketers as sounding boards and have autonomy
- You will report to Proto's Product Marketing Lead
- Plan and implement comprehensive product launch and go-to-market strategies
- Develop and implement plans for generating leads for key go-to-market activities
- Collaborate with cross-functional team members to guarantee seamless and successful product launches
- Develop and refine product positioning and messaging of our key products to drive market differentiation
- Lead strategy and development of the key content marketing initiatives across multiple channels and types (e.g. case studies, social media, thought leadership, blog)
- Conduct end-to-end user research activities across all market segments, initiate and nurture relationships with key opinion leaders in the industry
- Monitor and analyze key performance indicators for marketing initiatives
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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