Senior Campaigns Manager, Circle
Developer Marketing
$160-207.5k
Annual Bonus Target: 17.5%. + Equity
More information about location
Global crypto finance company
Open for applications
Global crypto finance company
1001+ employees
Open for applications
$160-207.5k
Annual Bonus Target: 17.5%. + Equity
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- Success of this role depends largely on the ability to effectively collaborate with cross-functional teams, including developer marketing, product marketing, and product teams
- Multistakeholder - you have dedication and commitment to our customers, shareholders, employees & families, and local communities
- Mindful - you seek to be respectful, an active listener, and pay attention to detail
- Driven by Excellence - you are driven by our mission and our passion for customer success, which means you relentlessly pursue excellence, do not tolerate mediocrity, and work intensely to achieve your goals
- High Integrity - you seek open and honest communication and hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty, and intolerance
- 7+ years of experience in Developer Marketing or Product Marketing preferred
- Expertise in product launches, marketing to developers, and experience in the crypto industry
- Proven track record of developing and executing successful product launch plans that lead to adoption at scale
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
- Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Ownership and accountability of key projects and product launch adoption
- Exceptional interpersonal skills, including strong verbal, listening, and written communication
- Demonstrated success navigating complex business environments and driving efficient and effective execution
- Experience/familiarity with 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite preferred
- An appetite for work travel
- Fluency in oral and written English. Bi-lingual is a plus
What the job involves
- Circle is seeking a dynamic and experienced Senior Developer Marketing Manager to join our Demand Generation team
- The ideal candidate will spearhead demand generation strategies for our Web3 Services products, Circle Infrastructure products, and manage the execution of demand generation tactics for product initiatives
- Drive demand generation for our Web3 Services Products, optimizing strategies to reach and engage our target audience
- Create awareness and adoption with developers within our suite of product offerings through campaign efforts
- Manage product launches, coordinating with multiple internal teams to ensure a smooth and successful rollout
- Collaborate closely with the developer marketing team, product marketing, and product teams to align on strategies and goals
- Develop and execute comprehensive marketing plans and campaigns for our product based on our goals & OKRs
- Monitor industry trends and competitive landscape to inform marketing strategies
- Measure and report the performance of all developer demand generation initiatives and assess them against goals (ROI and KPIs)
- Foster strong relationships with key stakeholders within the company and in the developer community
Otta's take
Sam Franklin
CEO of Otta
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by the world’s largest asset manager, BlackRock, as well as crypto exchange company Coinbase, and has been proactively preparing for possible upcoming federal regulations. Regardless of the current crypto downturn, this means that Circle is still well-placed to see steady long-term growth.
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
South Boston Waterfront, Boston, MA
Founders
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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