Marketing Analytics Manager, Asana
Adoption & Retention
$146-186k
More information about location
3-5 days a week in office
Organizing work in one connected space
Open for applications
Organizing work in one connected space
1001+ employees
Open for applications
$146-186k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 4+ years experience in analytics, preferably with exposure to both B2B and self-service business models
- Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, Finance, or a related technical field
- Experience writing and optimizing SQL queries, and working with large data sets
- Strong skills in both qualitative and quantitative analysis, including content analysis, hypothesis testing, cluster analysis, experimentation, A/B testing, and statistical techniques
- Excellent communication skills, capable of presenting technical content to non-technical audiences
- Action-oriented with a natural curiosity for detail and a strong analytical mindset
- Proven ability to initiate and complete analytical projects independently
- Data visualization and dashboarding experience using Tableau, Looker, or similar
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We create campaigns and content to attract new accounts and inspire current ones to grow with us
- We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- To help power our next wave of growth, we’re looking for a talented and driven Marketing Analytics Manager to help us optimize our efforts to drive customer adoption and retention
- The Marketing Analytics team is passionate about using data to help make better decisions and serve insights with strategic implications
- We work closely with our marketing partners, serving as strategic thought partners
- As a Marketing Analytics Manager, Adoption & Retention, you will work on the entire marketing analytics lifecycle, including developing foundational dashboards, defining measurement methodologies, and leveraging data to drive key strategic decisions
- You’ll work in a cross-functional environment with product, sales, data science, and other business analysts to build models that help marketers understand and influence Asana’s growth, create KPIs that measure and monitor our progress against business-critical goals, and perform ad hoc analysis diving into the impact of individual campaigns, investments, and initiatives
- Function as an analytics partner to our customer education marketing team, including sizing opportunities, establishing consistent tracking, KPIs, and dashboards, plus developing insights into campaign impact on lead generation, sales pipeline and revenue
- Identify gaps in our marketing funnel and surface opportunities
- Develop a deep understanding of available data and how they can be used for different analyses to answer questions and solve problems
- Drive interpretation, socialization, and adoption of analytics insights
- Work cross-functionally with Enterprise Technology and Engineering teams to identify and address analytics tracking, tooling, attribution modeling, and infrastructure challenges
- Collaborate with Data Science to inform the development of predictive models that guide marketing targeting and investments
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company values
- Mission: We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana
- Do great things, fast: We commit to being great at the things we do and doing them fast, without sacrificing one for the other
- Clarity: Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes
- Co-creation: Great achievements are almost always the result not of one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together
- Give and take responsibility: Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs
- Mindfulness: We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve in all that we do, and to continually evolve our culture
- Reject false tradeoffs: We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporate the truths of both
- Be real (with yourself and others): We know that our best work is tied to authenticity, which allows for growth and collaboration. We bring our whole selves to work and commit to building an inclusive environment in which all people feel safe and excited about being their full selves
- Heartitude: We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is - why not?
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity & Inclusion at Asana
- We celebrate and support our individual identities
- Our employee resource groups are thriving communities that foster trusted, safe spaces for underrepresented groups and allies
- Our ERGs consist of AsanaWomen and AsanaWomen EMEA, Team Rainbow for LGBTQIA+ Asanas, our multicultural ERG Gradient, Blacsana for Black Asanas, and Asanapac for Pan Asian and Pacific Islander Asanas.
- Ask Me Anything sessions: Our leadership team and external thought leaders hold open AMAs that forge connection and bring unique perspectives to the table
- Real Talk event series: Asanas come together to discuss hard, often uncomfortable topics, such as experiences around identity and workplace challenges, through these candid, open conversations.
- Gender-inclusive spaces: From gender-neutral restrooms in nearly every office, to gender pronouns in our product, we recognize and embrace all identities.
- Asana Acts Against Racism: In our continued efforts to be anti-racist, we are taking a harder look at our programs and policies that support diversity, equity, and inclusion. We’re taking action along these lines: Take care, take responsibility, take action
Share this job
View 25 more jobs at Asana