Senior Manager of Demand Generation, Redpanda Data
$142-192k
US Salary dependent on location. Canada salary may differ
Open-source data streaming platform
Job no longer available
Open-source data streaming platform
101-200 employees
Job no longer available
$142-192k
US Salary dependent on location. Canada salary may differ
101-200 employees
Company mission
The best present and future of real-time data.
Role
Who you are
- 8-10 years of experience in demand generation, preferably working in SaaS environments
- Strong communication skills, both written and verbal, with a collaborative mindset
- Experience collaborating with ADR teams to improve lead handoff quality and conversion rates
- Analytical skills to derive actionable insights from campaign data, metrics, and KPIs
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced setting
- Creative problem-solving skills and a willingness to innovate and experiment with marketing approaches
- Hands-on experience with email marketing, webinars, and understanding of marketing automation platforms
- Willingness to thrive in a fast-paced, multinational, startup environment
- Bachelor’s degree in marketing, business, or a related field
What the job involves
- In this role, you will collaborate with cross-functional teams to develop and execute data-driven marketing strategies that drive demand generation and align with business objectives
- You will manage and optimize marketing campaigns across various channels, track performance metrics, and work closely with sales and ADR teams to improve lead quality and conversion rates throughout the sales funnel
- Collaborate with cross-functional teams to create data-driven marketing strategies that align with business objectives. Define target audiences, key messages, and expected outcomes
- Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
- Partner with PMM Team to produce engaging marketing content, including landing page copy, blogs, social media posts, emails, and more. Customize content to meet campaign goals and audience needs
- Manage and optimize marketing channels to enhance performance in collaboration with demand gen leader and marketing operation team
- Partner with the ADR and Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SAL, opportunity, and close
- Implement strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
- Track campaign performance, key metrics, and ROI. Provide stakeholders with regular updates, offering actionable insights and recommendations for improvement
- Work closely with sales, product, brand and content teams to ensure cohesive campaign execution
Our take
When dealing with real-time data streaming workloads, the simpler the infrastructure the better. RedPanda was developed as an alternative to the complex industry standard, Apache Kafka (which needed to be used in tandem with ZooKeeper). RedPanda’s Kafka compatible platform increases business’ operational efficiency by allowing them to switch to a single platform.
Formerly known as Vectorized, the company launched the RedPanda in 2021, eventually renaming the company after the product. Its platform is already running on hundreds of thousands of machines, reliably enabling enterprises to continue to run the software that they’ve already invested in while addressing and eliminating past pain points with the status quo of data streaming infrastructures.
The company is using its funding to expand marketing, research, and development, increasing its speed, reducing latencies, and adding features such as its RedPanda Cloud service. RedPanda is also focusing on limitless data retention, capturing the attention of developers, and resulting in the company’s substantial growth.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2023
$100m
SERIES C
Feb 2022
$50m
SERIES B
Total funding: $165.5m
Company benefits
- Comprehensive Healthcare
- 401(k) Matching
- Unlimited PTO
- Remote-first
- Home Office & Education Reimbursement
- Redpanda Swag
Company values
- Build
- Grow
- Succeed
Company HQ
Inner Richmond, San Francisco, CA
Articles
Leadership
Alexander Gallego
(CEO)Founder & previous CTO of Concord Systems, Inc. Previous Principal Software Engineer at Akamai Technologies, and was a Software Engineer at both YeildMo and FactSet Research Systems. Also worked as a REU - Student Researcher for the Polytechnic Institute of New York Univeristy.
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