Activations & Customer Success Specialist, SplitMetrics
Mobile app marketing & growth solutions
Be an early applicant
Mobile app marketing & growth solutions
101-200 employees
Be an early applicant
101-200 employees
Company mission
To enable everyone to launch a mobile app or game and grow it into a successful business easier and faster.
Role
Who you are
- 2+ years of proven experience in the customer success, preferably in the SaaS or mobile advertising industry
- Experience with Apple Search Ads or mobile app marketing is a significant plus
- Strong communication and interpersonal skills
- Ability to educate and engage users effectively
- Sales acumen with a focus on upselling and revenue growth
- Problem-solving skills and ability to offer practical solutions
- Analytical mindset to track and report on performance metrics
- Native or advanced English, other languages are a plus
- Customer-focused with a passion for helping users succeed
- Self-motivated and able to work independently
- Adaptable and able to thrive in a fast-paced, evolving environment
- Collaborative team player
What the job involves
- We are seeking a dynamic and driven Activations & Customer Success Specialist to join our team
- This hybrid role combines elements of customer success, sales, and solutions engineering to ensure that our free users fully leverage the SplitMetrics Acquire platform, realize 100% value, and grow their Apple Search Ads spends
- The ultimate goal is to upsell these users to our more advanced plans, and continuously grow their Apple Search Ads budgets
- Customer Onboarding and Activation:
- Identify potential accounts and reach out to new free users
- Guide users through the initial setup and onboarding process
- Ensure users connect their Apple Search Ads accounts and start using the platform effectively
- Work closely with the Product team to drive positive product changes and increase product adoption
- Customer Education and Engagement:
- Work closely with the Marketing and Support team to prepare and/ or conduct training sessions and webinars to educate users on the features and benefits of the SplitMetrics Acquire platform
- Provide basic Apple Search Ads recommendations and best practices
- Regularly communicate with users to drive product activity and engagement
- Sales and Upsell:
- Identify opportunities for upselling users to paid plans, as well as within SplitMetrics ecosystem
- Work closely with the sales team to transition users to higher plans seamlessly
- Support and Solutions:
- Offer basic support and troubleshooting for Apple Search Ads campaign management
- Collaborate with the support team to resolve user issues promptly, improve Help Center materials, etc
- Gather user feedback and share insights with the product and development teams to improve the platform
- Performance Monitoring and Reporting:
- Track and analyze user activity, engagement, and spend
- Provide regular reports on user performance and potential growth opportunities
- Set and meet KPIs and OKRs related to user activation, engagement, and revenue growth
- Key Performance Indicators (KPIs):
- User Activation Rate:
- Percentage of new users who complete necessary steps (eg. certain meaningful activity, Apple Search Ads account connected, MMP connected, Apple Search Ads exam passed, etc.)
- User Engagement Rate:
- Frequency and depth of user interactions with the platform features
- Revenue & Spend Growth / Upgrades:
- Percentage of free users who upgrade to paid plans & Revenue generated
- Percentage of free users who purchased other SplitMetrics products/ services & Revenue generated from them
- Increase in Apple Search Ads spend from the free users
- Customer Retention Rate:
- Percentage of users who continue using the platform over a specified period
- Educational Initiative Participation:
- Number of users attending training sessions, webinars, and other educational events
- Number of users/ companies passing the Apple Search Ads exam
Our take
Nowadays, almost anyone can make a mobile app or game, but creating a successful one depends heavily on how it is presented to potential users. SplitMetrics is a global software company delivering products and services to help mobile-first businesses market their creations and simplify their way to success.
As an Apple Search Ads partner, SplitMetrics enables app and game developers and marketers to automate and optimize marketing for the app store, with capabilities including concept validation, A/B testing, and market analysis.
As one of a number of mobile-first marketing tech companies, the company finds itself in a crowded space but stands out for consistently being named a top performer. A 2022 rebrand saw the company presenting itself in a "more stable, mature" light, whilst emphasising it will remain dynamic as it continues expanding current products and building new ones. An example of the latter is the Bid Optimization Strategy tool, which was released in 2023.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Company benefits
- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel
Company values
- Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment
Company HQ
Southbridge, Pennsville, DE
Articles
Leadership
Max Kamenkov
(CEO)CEO & Co-Founder of SearchAdsHQ and of AppGrowthLab. Former Solutions Architect.
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