Regional Marketing Leader, Saviynt
DACH
€150-200k
Identity & governance platform
Open for applications
Identity & governance platform
501-1000 employees
Open for applications
€150-200k
501-1000 employees
Company mission
To safeguard enterprises through intelligent, cloud-first identity governance and access management solutions.
Role
Who you are
- 8+ years proven experience in B2B field or partner marketing, including experience managing 4 or more direct reports
- Experience working with US-based organisation and corporate marketing team
- Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- EMEA Alliance and reseller partners
- Must be willing and able to travel up to 20%
- Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity
- Positive, high-energy, team-focused attitude; inspirational leader
- Excellent organisational and prioritization skills
- Demonstrated ability to influence and proactively communicate with sales and marketing leadership
- Ability to address conflict head-on, and come to the best resolution for the business
- Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets
- Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions
- Excellent interpersonal and communications skills; strong presentation skills
- Strong experience leveraging Salesforce and HubSpot to track performance
What the job involves
- The Director, Marketing will be an integral part of the Saviynt Marketing team. In this role, you’ll have the opportunity to shape the marketing strategy for the region
- You’ll work closely with leadership and the wider marketing team— demand, product, corporate marketing and field marketing—to tailor and launch region-specific programs that resonate with prospective buyers and achieve pipeline goals
- Additionally, you’ll be responsible for digging into program performance data to identify trends and make recommendations that drive business results
- Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner pipeline goals
- Own regional field marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement
- Team closely with centralised functions, including product marketing, analyst relations, events, PR and demand to understand corporate marketing calendar and localise and repackage campaigns and experiences for the region
- Partner closely with digital teams to optimise spend across digital channels, execute digital campaigns, webinars and create region-specific partner co-sponsorship menu
- Build and execute strategic marketing plans with top channel and alliance partners comprised of joint demand programs, campaigns and local field marketing events
- Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments
- Understand Saviynt marketing funnel, marketing tech stack and library of available content
- Recruit, hire and lead as the marketing team grows
- Support the team and perform all other duties and assist in other areas as needed
Application process
- If required for this role, you will:
- Complete security & privacy literacy and awareness training during onboarding and annually thereafter
- Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):
Our take
Sayvint’s Identity Governance and Administration platform helps secure access to corporate systems in the cloud such as Workday, Office 365, AWS, Salesforce, SAP and Hadoop. It was created to offer an innovative, modern solution as its founder believed that existing identity services were not optimised.
By spending its early years in stealth mode, developing its product technology and switching to a cloud based model, the company was well prepared for a quick up-scale. This has been achieved partly because of the fact that it favours targeting large companies, boasting clients like Marriott, BP, KuppingerCole and Toyota Connected.
Sayvint faces a major rival in the form of SailPoint, which was an earlier entrant in the space, and went public sooner. However, Sayvint is growing rapidly and has converted some notable customers from SailPoint in the process. The company has continually invested in its platform to maintain a competitive edge, earning industry recognition along the way, and has recently concentrated on securing new customers and growing its partner ecosystem.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Sep 2021
$130m
EARLY VC
Apr 2018
$40m
SERIES A
Total funding: $170m
Company benefits
- Medical, dental, vision, & retirement programs
- Flexible Time Off
- Food, Drinks, & Snacks
- Bonding Time - birthday celebrations, holiday parties , and team outings to get more fun time together
- Employee Recognition - we celebrate and recognize when our people go above and beyond
Company values
- We Innovate: We make the impossible possible
- We Focus on Our Customers: We put our customers first, always. Everytime
- We Deliver Results: We take the initiative and we go for it
- We Respect One Another: We care about and honor our people
- We Remain Accountable: We are in the pursuit of excellence, together
Company HQ
El Segundo, CA
Articles
Leadership
Sachin Nayyar
(CEO)Sachin worked as CEO of Vaau for 3 years before joining Sun Microsystems as a Chief Identity Strategist. They were also CEO of Securonix for 13 years.
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