Senior User Acquisition Manager, Electronic Arts
$153.1-219k
Canada salary range: $126,000 - 176,300 (CAD). Salary dependent on location and may vary on further locations
Video game company
Be an early applicant
Video game company
1001+ employees
Be an early applicant
$153.1-219k
Canada salary range: $126,000 - 176,300 (CAD). Salary dependent on location and may vary on further locations
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- 4+ years of experience in mobile media buying / user acquisition / performance marketing
- Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
- Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
- Experience inspiring team members at any level to achieve at an level
- BA/BS Degree in marketing/finance or equivalent Quantitative field
- Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat
- Experience working in a metric-driven role focused on return on investment
- Passion/knowledge for video games
- Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
- Knowledge of Excel, SQL and Microsoft office / google applications
- Working knowledge and familiarity with coding languages like Python or HTML
- Comfortable managing multi million dollar budgets
- You want to be apart of an elite data-driven mobile marketing unit
- You want to be apart of building technology to help us improve the mobile advertising landscape
- You have an investor’s mindset and want to share your knowledge with others
What the job involves
- We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization
- Functional expert in media buying and user acquisition
- Work with UA Leadership to execute on and lead UA performance for EA Mobile’s top titles
- Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
- Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
- Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
- Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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