Marketing Effectiveness Manager, Picnic Technologies

• Exceptional problem solving skills and experience in data driven decision making
• 5+ years of experience of which 3+ in marketing management using analytics, ideally in an environment combining above the line and performance marketing
• Experience using a variety of marketing tools and evaluation methodology, e.g. MMM, LTA
• Great analytical skills with SQL and visualisation tools like Tableau
• Excellent communication and collaboration skills with a demonstrated ability to work cross-functionally
• In-depth knowledge of the e-commerce and mobile app industry trends

• Picnic is seeking an experienced Marketing Effectiveness Manager to help us drive the efficiency and effectiveness of our campaigns in customer acquisition and reactivation across the Netherlands, Germany and France
• You'll drive growth through performance marketing and above the line media
• They start from first principles to optimise the setup and decision making process on the short and long term
• As Marketing Effectiveness Manager you will work with the Marketing Analysts and Performance Marketeers to:
• Bring insights on campaign performance from television and radio to search ads
• Create narrative around future marketing campaigns, spend and expected ROI
• Align business growth to our marketing and campaign setup with internal marketing teams to increase ROI on short and medium horizon
• Maintain and further develop our reporting and analytics suite
• Stay abreast of industry trends and emerging opportunities to refine and enhance strategies

• Phone screening
• Online assessment
• Interviews
• Assessment day
• Closing interview
• Offer

• Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
• At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
• Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
• Access to Openup and Lepaya trainings
• Pension Plan
• Flexible/Hybrid Work Model
• 25 Days Vacation

Total funding: $1.4bn

Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.