Marketing Specialist, OpenTable
$64-74k
+ Eligible for annual cash bonus
Online restaurant reservation service
Open for applications
Online restaurant reservation service
1001+ employees
Open for applications
$64-74k
+ Eligible for annual cash bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- BA/BS degree
- 2+ years of work experience in marketing or events with a strong knowledge of digital marketing
- Passion for food/dining
- Extremely organized with high attention to detail
- Work well both independently and collaboratively
- Up-to-date on trends in both the industry and within popular culture
- Experience working across departments including with brand, design, or creative teams
What the job involves
- OpenTable is looking for a Marketing Specialist to focus on events, campaigns and restaurant industry relations
- Reporting to the Marketing Manager of Partnerships, Influencers, and Events, the Marketing Specialist will have a pulse on the dining scene and get excited to create campaigns and experiences to solidify OpenTable's role within the restaurant community
- Will support the development and execution of diner and restaurant-facing events
- Support programs and events from conception to execution in the US, targeted at both our B2B (restaurant) and B2C (diner) audiences
- Execute on OpenTable’s events strategy: coordinate with internal and external partners, develop timelines, pull together creative assets, coordinate necessary reviews and approvals, and execute on the ground for events including the National Restaurant Association Trade Show
- Provide and compile data for reports on event performance and develop ongoing recap decks to showcase events return on investment and takeaways
- Assist with assessing and evaluating new event and partnership opportunities, while fine tuning intake process for new inquiries
- Coordinate delivery of necessary event materials to sales partners and event leads
- Own the logistics for assigned events, delegating responsibilities as appropriate to cross-functional participants
- Create and present data on the performance of certain key marketing programs, including events marketing and social media marketing, to senior leadership
- Track contracts, payments and the approval process for vendors
- Willing and able to travel domestically up to 20% to support events
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
People progressing
Joined as a Project Coordinator. Promoted to Lead Project Coordinator after 2 years. Then promoted again to Project Coordinator Manager after 2 years. Now is Director of Global Sales & Services.
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