Business Product Marketing Manager, Roblox
$189.5-248.6k
+ Equity
More information about location
3 days a week in office (San Mateo, CA)
Online gaming & entertainment platform
Open for applications
Online gaming & entertainment platform
1001+ employees
Open for applications
$189.5-248.6k
+ Equity
More information about location
3 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To help connect and bring together people from around the world through play.
Role
Who you are
- 6+ years Product Marketing experience with a global technology platform, with a preference for experience in advertising, sales or sales enablement
- Proficient in messaging, positioning and marketing/content strategy
- Experience leading omnichannel product marketing strategies
- Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels
- Collaborative, perpetually curious with an extremely high-level of brand and customer focus
- Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution
- Experience presenting at all levels of the organization, including executive leadership
- Passionate about supporting new business models and building an advertising business
What the job involves
- We are looking for a Business Product Marketing Manager to lead at the intersection of our Product Management and Brand Partnerships teams
- Roblox’s Brand Partnerships Team drives innovation, growth and revenue for the company by partnering closely with top global brands and IP holders
- In this role, you’ll unlock opportunities for our brands to foster brand affinity, engagement, and loyalty through our products and with your customer and product expertise
- Lead the launch process and drive the go-to-market (GTM) strategy, messaging, positioning, sales enablement for our suite of ad products
- Develop compelling, evergreen product content that educates and inspires brands to activate and advertise on our platform across our business-focused channels (pitch decks, web, newsletters etc.) and industry events
- Partner with other PMMs across product groups to build brand-focused messaging and content and that advertiser and brand feedback is shared back and actioned upon by the right product teams
- Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market
- Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams
- Communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that Brand Partners have a smooth onboarding as they invest in advertising on Roblox
- Report to Head of Product Marketing, Economy, Trust and Safety
Our take
While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company benefits
- Medical, dental, and vision coverage
- 401k
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Company HQ
South San Mateo, San Mateo, CA
Articles
Founders
David Baszucki
(CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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