Marketing Operations Manager, Lillio
Childcare center software
Open for applications
Childcare center software
101-200 employees
Open for applications
101-200 employees
Company mission
To empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with while educating parents about the importance of their work.
Role
Who you are
- Are you an analytical, technical, and metrics-obsessed marketing ops professional? Have you helped scale tech stacks for marketing teams, implemented rigorous reporting frameworks, and built funnels from scratch?
- 5+ years experience in a marketing ops role
- SaaS or tech startup experience is a must
- Strong understanding of the buyer journey, the lead to opportunity lifecycle, and the B2B “funnel”
- You’re strong with Marketo and Salesforce
- Solid working knowledge of Excel/Google Sheets
- You have a technical mindset and an analytical method for solving problems and approaching data
- You can structure and process qualitative or quantitative data and draw insightful conclusions from it
- You are curious, motivated, detail-oriented, and a self-starter
What the job involves
- Lillio is looking for exceptional people like you to join our RevOps team and act as a critical business partner to our Marketing team!
- RevOps at Lillio (formerly HiMama) is a centralized operations team supporting our entire go-to-market org, from Marketing to Sales to Customer Success. We own the technology, processes, and data that drive efficiencies across the entire customer journey
- The team is stacked with technical, hardworking ops folks—you’ll gain exposure to the entire customer lifecycle and support a wide-range of initiatives
- Managing the marketing tech stack and its integration with other systems, particularly Marketo and Salesforce
- Responsible for being part of the team that vets 3rd party technologies (even if you don’t own the day-to-day usage or roll-out)
- Helping marketing team members to build nurture programs and other automation programs that allow our marketing to scale
- Regular reporting and full-funnel analytics with a focus on gleaning actionable insights needed to execute successful demand gen programs, pipeline acceleration, and enhancing SDR productivity
- You will support our Demand Gen team in owning the entire lead life cycle, ensuring programs are in place to move leads through the funnel
- Working closely with sales and marketing to implement joint sales and marketing go-to-market initiatives
- Your Manager:
- Lillio’s Director, Business Systems & Revenue Operations believes that the key to a strong Revenue Operations team is solid partnerships with the departments they support
- She highly values creative thinking, problem-solving, emotional intelligence, business acumen, and intrinsic drive to improve. You will work well with her if you enjoy building and iterating, are confident in your approach, and are attentive to detail
Our take
Early childhood education plays a pivotal role in a child's developmental journey, yet unlike the advancements witnessed in later stages of education due to digitization, this crucial phase has seen limited progress.
Lillio, formerly HimMama offers a transformative solution for educators, enhancing classroom planning and enabling seamless sharing of progress with parents. By engaging the entire family in the learning process, Lillio's software fosters a holistic learning experience. Additionally, the software streamlines childcare center management, automating tasks and cutting costs, thus freeing up valuable time for teachers.
Aiming to bolster its revenue streams, Lillio, akin to other specialized software providers for small businesses, has ventures into payment services. While competition looms from rivals like Procare, a legacy software provider backed by private equity, and startup Brightwheel, Lillio's potential market encompasses over a million daycare operations in North America. This expansive landscape bodes well for the impressive growth prospects of all three companies.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$51.8m
SERIES B
May 2020
$3.7m
EARLY VC
Total funding: $61m
Company benefits
- Flexible working arrangements, with the option to work from our vibrant downtown Toronto office or work remotely
- Health benefits package includes medical, dental and vision
- Paid time off, including vacation, personal days, paid sick days, and paid volunteer days
- Opportunities for learning, mentorship and professional development
- Ongoing team-wide and company-wide virtual social activities and success celebrations
Company values
- Be a Good Person: We genuinely care for ourselves and others and show this in our daily interactions. We aim to foster a welcoming environment that cherishes diversity and empathy for all
- Work Hard & Win: We take every opportunity to make an impact at work, in our lives, and in our society. We embody a growth mindset and proudly celebrate growth and progress
- Own Positive Change: We proudly roll up our sleeves and do the work that needs to be done. We take pride in every interaction, and keep our eye on the prize to deliver exicting results
Company HQ
Downtown Yonge East, Toronto, ON
Articles
Leadership
Alana Frome
(CTO)More than 10 years of software development experience including as employee #2 at Evisors (now Firsthand).
Ron Spreeuwenberg
(Board Member)Over ten years of experience helping companies to improve their operations through technology. Holds a Bachelor of Applied Science in Chemical Engineering from the University of Waterloo and an MBA from Harvard Business School.
Salary benchmarks
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