Sales Collateral Manager, Trustpilot
+ Bonus
Consumer review website
Be an early applicant
Consumer review website
501-1000 employees
Be an early applicant
+ Bonus
501-1000 employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- We’re looking for an experienced, customer-obsessed marketer who will play a critical role in contributing to our vision to become the universal symbol of trust
- You will bring strategy, effective communication and collaboration skills and can evidence a proven history of marketing, preferably within a SaaS/ tech-centric global organization
- Experienced in writing briefs and developing value propositions and GTM / Sales collateral
- Motivated by evolving technologies and gaining a deep understanding of opportunities and risks associated with these
- Proficient in both written and verbal communication skills with the ability to communicate across multiple stakeholders
- Comfortable with ambiguity and self-motivated to build out and spearhead initiatives. Flexible approach to work and excited by change
- Bias for action and able to deliver projects to a close, on time and on budget
- Experienced in writing briefs and developing value propositions and sales collateral
- Demonstrate basic design skills and experience with tools such as Adobe Creative Suite, or similar, to produce visually engaging and brand-aligned marketing materials
What the job involves
- As our new Sales Collateral Manager, you will be responsible for developing and managing best-in-class marketing assets for our Commercial teams to be leveraged across the B2B organization, contributing to revenue growth and increased retention
- You will also develop a strategy aligned with our global sales cycle, identifying key opportunities to support the sales process through targeted marketing assets and enablement materials, ensuring they are effectively utilized to deliver results
- You will ensure our sales and marketing collateral resonates with the specific needs of our key customer segments, and brings our exciting roadmap of product and feature innovations to life
- Create best-in-class sales collateral and other enablement assets including comprehensive pitch decks, one-pagers, case studies, and whitepapers that put our customers first - from SMBs to multinational enterprises - and align with Trustpilot’s B2B value proposition, brand and messaging
- Work closely with the Commercial teams by participating in call listening, internal Voice of the Customer (VoC) sessions, and customer interviews. Use these insights to refine collateral and ensure alignment with customer needs and expectations
- Deliver initiatives to enhance conversion rates (CVR) and customer lifetime value (LTV) across the full customer lifecycle stages including a Sales and Customer Success enablement strategy
- Craft audience-centric messaging that ensures consistency and alignment with positioning across all customer touch points
- Develop and operationalize a clear and consistent process for socializing new materials, sunsetting old, and working with Commercial champions to drive adoption
- Stay on top of the competitive landscape and keep Commercial teams informed with up-to-date and digestible information
- Track and evaluate campaign and activity performance on an ongoing basis and suggest optimizations that improve results and scale successes
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot started out from the vision that a brand's future is trust and transparency powered.
Since launching, Trustpilot has over 167 million reviews across the 714,000+ websites on its platform, with new reviews being added every single second. The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. The company is entering a new period of growth as it navigates a renewed strategic direction, fuelled by a successful IPO in 2021.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
41% female employees
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$7m
LATE VC
Total funding: $178.9m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company values
- Always With Integrity - We do the right thing, even when nobody’s watching
- Open To All - Everyone is embraced and included for who they are, and what they bring
- Collaborative - We work best when we work together
- Positively Human - We are genuine people that create the Trustpilot family
Company HQ
København K, København
Articles
Leadership
Peter H. Mühlmann
(CEO)Started the company when his parents started shopping online. At the time, they were studying at Aarhus University
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