Senior Field Marketing Manager, Menlo Security
EMEA
Cloud-based security platform
Be an early applicant
Cloud-based security platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help businesses and organizations achieve full online productivity to achieve their goals by pre-emptively eliminating cyber attacks.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- Fluent in written and spoken English
- Proven experience in growth and performance marketing, preferably in the cybersecurity or technology industry
- Comfortable interacting with sales leadership and C-level executives
- Demonstrated success in developing and executing successful marketing strategies that drive customer acquisition and revenue growth
- Strong analytical skills with the ability to interpret data and trends to make informed decisions
- Exceptional leadership and team management skills, with a track record of building and leading high-performing teams
- Excellent communication and interpersonal skills
- If you are a results-driven marketing professional with a passion for cybersecurity and a proven track record of driving growth, we invite you to apply for the position of Digital Demand Director at Menlo Security
What the job involves
- Menlo Security is seeking a dynamic and experienced Regional Marketing leader to join our Marketing team and drive our pipeline-generating strategies and initiatives
- As the Senior Regional Marketing Manager, EMEA, you will develop and execute comprehensive marketing plans to accelerate pipeline growth and achieve demand generation targets for EMEA
- You will plan, execute and optimize Menlo’s in-region participation at live and virtual regional events, major conferences, webinars, and in digital demand and ABM campaigns
- Own regional pipeline growth through Demand Generation activities
- This position will accelerate pipeline growth through a diverse set of in-person and digital demand gen avenues
- In-Person Events - own major conferences, regional tradeshows, Menlo and Partner events
- Virtual Events - own virtual industry activity, Menlo webinars, Menlo experiential events
- Digital Demand - partner with Digital Director on regional content syndication, ABM campaigns, paid social, paid search, and regional website lead capture
- Outbound Campaigns - partner with Campaigns Director on regionalizing global campaigns, including BDR prospecting sequences, regionalized emails and nurture
- Work with sales and channel functions to generate and monitor demand gen plans
- This position will need to plan and communicate regional strategy and outcomes to leadership
- Regional Marketing Plan - generate a regional marketing plan per half, to include pipeline goals, demand gen activity, target accounts, priority partners, measurement tools, and more
- Quarterly Pipeline Worksheet - generate, and execute, a pipeline 360 worksheet at the onset of each quarter to ID and communicate where regional marketing opps will be generated
- Forecast call - support Head of Demand Gen in biweekly regional forecast calls, during which progress against goals and upcoming activity will be reviewed with executives
- Request and support localized Demand Generation assets
- This position will support the Product and Content marketing teams in the generation of localized demand gen assets:
- ID and request local demand gen materials to support Demand (e.g. catalogs, case studies)
- Support in the translation of corporate marketing materials (with Ai and agency assistance)
- Support in the localization of digital demand materials - including website and social media
- Enhance overall brand visibility and positioning within Region
- This role’s primary function is demand generation, however it will also serve as the regional point of contact for marketing
- As required, develop and execute brand awareness campaigns (non-measurable demand) to showcase Menlo Security's unique value proposition to target audiences
- Serve as a liaison for Corporate Mktg for regionalized analyst and PR activities
- Serve as a facilitator for Customer Mktg for regionalized user forums, customer advisory boards, and case study production
Our take
Menlo Security takes a “zero trust” approach to computer threats by isolating all of a business’s web browsing, putting it on a remote server. Instead of depending upon software to scan and search for threats, it prevents attacks from ever reaching the system. Browsing activity no longer takes place on the end user’s device, instead, it all happens on a remote cloud service which is operated by the company. This service is the largest secure web gateway in the world.
Menlo Security has focused on protecting businesses from web and email attacks, and its model means that it can be integrated with most popular browsers. A particularly appealing aspect of its service is that it doesn’t require businesses to install new software or change their approach, drastically reducing friction for users and making onboarding a far simpler experience.
Currently used by 8 out of 10 of the world's largest banks and capable of completely stopping up to 90% of threats, Menlo Security is in a strong position. It is still continuing to develop its services, however, most recently building out a range of AI-powered tools to detect and prevent phishing and ransomware attacks. Moves like this seem likely to help keep Menlo Security at the forefront of its sector.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2020
$100m
SERIES E
Jul 2019
$75m
SERIES D
Total funding: $260.5m
Company benefits
- Healthcare
- Equity
- Holidays
- Wellbeing initiatives
- OneMedical
- Unlimited PTO
- Mental health days
- Catered lunches
Company values
- Customer empathy
- Think creatively
- Get it done
- Help each other out
- Stay aligned
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Amir Ben-Efraim
(CEO)Having studied at UCB, Stanford, and UCLA, they worked in Business Development at Check Point Software before founding Blue Wireless in 1999. They continued to work in Security Software, before co-founding Menlo Security in 2013.
Poornima DeBolle
(CPO)They started their career as a Firmware Engineer for 3 years before spending 7 years at Check Point Security. They left their role at Altor Networks in February 2013 to co-found Menlo Security the following month, serving as CPO alongside being a member of Forbes Technology Council.
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