Principal Account Manager, Foursquare
$140-245k
+RSUs
More information about location
3 days a week in office
Location data platform
Be an early applicant
Location data platform
501-1000 employees
Be an early applicant
$140-245k
+RSUs
More information about location
3 days a week in office
501-1000 employees
Company mission
To create technology that constructs meaningful bridges between digital spaces and physical places.
Role
Who you are
- The ideal candidate will have experience in account management working with key clients in the ad tech space. Familiarity with ad agencies, publishers, and the ad tech space is essential in this role
- You should understand how programmatic buys, social media advertising, and ad campaigns are bought and run. Your goal will be to ensure advertising agencies and the brands they serve are getting maximum value from our offerings in every campaign
- Bachelor's degree in Marketing, Sales, Business, or related field
- 10+ years of experience, ideally at a technology-focused advertising company, in a sales role or client management role with commercial responsibilities
- Experience in Negotiating and Gaining Commitment: helping align stakeholder interests to create a win/win balance that demonstrates mutual benefit, increases the probability of commitment and drives deals to close
- Excellent written and verbal communication, discovery, and presentation skills
- Industry expertise in ad tech, with mastery of the landscape, terminology, and excellence in client services
- Ruthless prioritization of work activities across your book of business in a fast-paced, dynamic environment
- Ability to consistently apply a sales methodology such as Command of the Message, Sandler, Challenger, or Corporate Visions is preferred
- Complex problem solving skills with the ability to bring new or alternative perspectives forward for consideration
- Demonstrated capability of creating and managing a sales pipeline leveraging MEDDPIC as a compass with the ability to forecast attainment
- Experience working with ad agencies, DSPs, and the online advertising industry and strong knowledge of mobile ad technology
- Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
What the job involves
- As our Foursquare Sales team continues to expand, we’re seeking a sales-driven, experienced Principal Account Manager, to engage with our Advertiser clients
- The Account Manager creates, identifies, qualifies and manages retention and upsell opportunities
- They own the commercial relationship with existing clients, partnering with Customer Success who onboard customers and provide ongoing technical management for campaigns
- As an Account Manager, you’ll ensure clients achieve their desired future scenarios and positive business outcomes from our Attribution and Targeting suite of products
- You’ll play a key role in driving revenue growth by doing continuous discovery, ensuring our customers are getting value from our offerings, and strategizing with them on how to achieve their business outcomes
- You’ll run the commercial processes for renewals and upsell opportunities based on the account strategy you will have developed in collaboration with Sales and CS and identify cross-sell opportunities for Sales to engage on
- The commercial aspects of this role include revenue forecasting, building champions, getting economic buyers involved, and running quarterly business reviews (QBRs) with clients
- Own the full renewal and upsell cycle (discovery, alignment, negotiations, & forecasting) within your book of business
- Build meaningful and strategic customer relationships to elevate our partnership to new heights
- Influence the prospect’s required capabilities to align with our solutions
- Work cross-functionally with CS, Ops, Product, and Engineering team members to address client escalations and position Foursquare as a leader of thoughts in the space
- Grow the breadth and depth of our customer relationships through effective multi-threading
- Uncover new opportunities within key accounts that are a good fit for Foursquare and introduce products and capabilities that are relevant to the client’s desired outcomes and future scenarios
- Run monthly syncs and QBRs that truly provide value to our clients
- Respond to RFIs/RFPs as needed, present customer stories, proof points, and proposals
- Use our value selling methodology to effectively understand customer goals and requirements and communicate the value of our solutions
- Provide customer and market feedback on product/services roadmaps, messaging, and positioning
Our take
Foursquare was originally built as an app to make use of mobile phone GPS to 'check in' at certain locations. Over time, it has transformed from a user location check-in app into a large location platform that provides analytics to several business and consumer products.
Foursquare operates in a crowded market, but by continually innovating, it has managed to successfully fend off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will be continually needing to set itself apart. Foursquare shows its appeal, though: major players including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.
The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insight into users' in-store activity to monitor the effectiveness of ads on the video platform, and partnered with Constellation Network to provide insights into restaurant and retail business traffic trends.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
40% female employees
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2019
$150m
SERIES G
Oct 2018
$33m
LATE VC
Total funding: $394.4m
Company benefits
- Work from home opportunities
- Learning and development programs from individual contributors to managers
- Individual, professional coaching for all full-time employees
- Flexible time off - rest and recharge when you need it!
- Comprehensive and competitive health, vision, dental, life insurance
- 401(k) with company match
- Family planning programs via Carrot and Maven
- Employee Resource Groups to help you stay connected
Company values
- Embrace Growth
- Champion our differences
- Lead with trust
- Build connection
- Invent the future
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Dennis Crowley
(Co-Chair)Having studied at New York University, Dennis co-created the big game projects PacManhattan and ConQuest before founding Dodgeball, which he managed after its acquisition by Google in 2005. In 2009, he co-founded Foursquare with Naveen Selvadurai.
People progressing
Marc worked as General Counsel for firms including Undertone, Viatel, and Time Inc. before joining Foursquare in 2016. Since October 2023, he has been Chief Legal and Compliance Officer.
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