Marketing Manager, Netflix
UK Non-Fiction
Streaming service
Job no longer available
Streaming service
1001+ employees
Job no longer available
1001+ employees
Company mission
Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. They want to entertain everyone, and make the world smile.
Role
Who you are
- We are looking to fill an integral role on the marketing team for a Manager of Marketing, specialising in non-fiction, based in London
- Has a proven track record of building world-class creative and launching global campaigns for premium entertainment properties, with non-fiction content in particular, that creates a passionate following. We are not only building campaigns, we are transforming our properties into culturally relevant brands
- Has deep knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and out-of-home)
- Has a deep understanding of the social media landscape, and experience in establishing strong and out of the box social media strategies. Campaigns that build, nurture and maintain fan communities and manifest themselves in a unique tone of voice and culturally relevant and conversation-driving creative
- Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, A/V, and digital / social)
- Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to OOH, Digital OOH and experiential)
- Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch
- Is able to effectively communicate different facets of their campaigns to executives, showrunners (or producers), talent and talent representatives (as needed)
- Has exposure to working on global campaigns, with reach domestically and internationally. Ideally, this person would have a global IQ and/or be familiar with working with teams from different regional markets
- Has a good understanding of marketing, social and media analytics and how to apply data to test and optimise campaigns
- Has a native understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium
- Appreciates technology and can collaborate with our world class product team to integrate our campaigns within the member product experience
- Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once
- The successful candidate possesses:
- A minimum of 8+ years of experience at an entertainment marketing or social department, network/studio marketing/social team, or creative agency working on creative campaigns (in strategy, Digital, Print and AV creative)
- Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically-dispersed teams
- Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown
- Passion for television is a must
- See Who We Are and what our Culture is like
- You are a proactive self-starter, who does not need to be told what to do and will be resourceful in order to find solutions to any challenge. You are not afraid to get your hands dirty
- You are passionate and curious about all aspects of the business - especially when bridging the gap between our content and our brand - and have an entrepreneurial mindset
- You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgement in the face of ambiguity
- You are a natural team leader, with the ability to conceptualise and articulate creative strategy and production that all will rally around
- You are an agile, goal-oriented personality, driven to succeed and always up for a challenge!
- You are able to make wise and informed decisions, even when faced with ambiguity and think strategically
- You are an avid user of both your left and right brain. If you live and breathe global entertainment and geek out at the thought of breaking the advertising mould, then we want to talk to you
What the job involves
- This is a great opportunity to join a team that leads the development and launch of marketing campaigns across a diverse range of non-fiction series and films produced in the UK, such as The Disappearance of Madeleine McCann, TheTinder Swindler, Robbie Williams, American Nightmare, and Beckham
- In this role, you will be a key contributor and leader in strategising, executing and managing integrated marketing campaigns for different series
- You will be a member of a small and nimble group of professionals based in our London office
- Lead on launch campaigns for non-fiction content being produced from the UK -- from strategy development to creative execution, production to campaign roll out
- Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback (where possible)
- Act as the main point of contact with agencies - hire, manage and give feedback to create the best campaigns
- Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting and managing overall campaign resources)
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
Netflix was started when one of the co-founders had received a $40 late fee after failing to return a film on time. Now, Netflix is one of the fastest growing technology companies, reinventing the entertainment space by providing high quality content for low fees.
This is becoming an increasingly competitive space, with deep-pocketed rivals including Amazon, Disney, Apple and AT&T. They are all spending big on content and pricing cheaply in a battle to win subscribers.
After a dwindling number of subscribers due to tough competition in 2022, Netflix is focused and committed to improving its core service which is its TV, movies and now games going forward. Post-IPO funding of $183 million from Winslow Capital at the end of 2023 followed the previous year's dumping of shares by the same company after Netflix's first loss of subscribers. This capital indicates a shifting perspective on Netflix's outlook, which saw a year-end subscriber boost.
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2000
$50m
SERIES E
Jul 1999
$30m
SERIES D
Total funding: $103.5m
Company benefits
- Work from home opportunities
Company values
- Inclusion
- You work well with people of different backgrounds, identities, values and cultures
- You are excited to help build diverse teams where everyone feels welcomed and respected
- You recognize we all have biases and work to counteract them
- You take action if someone is marginalizing a colleague
- You treat everyone with respect regardless of their position at Netflix
- Integrity
- You exhibit and are known for candor and transparency
- You only say things about colleagues that you are willing to share with them
- You admit mistakes openly and share learnings widely
- You always share relevant information internally, even when uncomfortable
- You act with good intent and trust your colleagues to do the same
- Passion
- You care deeply about Netflix‘s success
- You inspire others with your drive for excellence
- You are excited about your work
- You are proud to entertain the world
- You are tenacious and optimistic
- Innovation
- You develop new ideas that prove impactful
- You look for every opportunity to reduce complexity and keep things simple
- You challenge prevailing assumptions, and suggest better approaches
- You are flexible and thrive in a constantly evolving organization
- Curiosity
- You learn rapidly and eagerly
- You seek alternate perspectives to improve your ideas
- You see patterns and connections that other people miss
- You seek to understand members’ changing tastes and desires
Company HQ
Los Gatos, CA
Founders
Reed Hastings
(Chairman)Served two years with the Peace Corps in Switzerland. Studied Computer Science at Stanford, and founded Pure Software (which sold for a substantial profit before Netflix). Previously a Board Member at Microsoft and Facebook.
Greg Peters
(Co-CEO)Previously Netflix COO and CPO, SVP and CE of Product Development at Macrovision, VP of Engineering at Mediabolic, Director at Redhat inc, VP Engineering at NOCpulse.
People progressing
Joined as a Content Strategy Associate in LA. Moved to London after 6 months. They have been promoted to Head of Content Strategy & Analysis UK.
Share this job