Director of Product Marketing, Electronic Arts
$170.5-259.3k
Salary dependent on candidates location
Office located in Redwood City, CA
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$170.5-259.3k
Salary dependent on candidates location
Office located in Redwood City, CA
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- BA/BS degree
- 8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
- 5+ years leading a large, diverse and inclusive team of product marketers
- 5+ years collaborating with teams across product, marketing, brand, analytics and finance
- Communicate at all levels of an organization including executive management
- Advanced proficiency in PowerPoint
What the job involves
- As the Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals.
- In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing
- Lead team of mobile product marketers to deliver marketing strategies for a group of mobile games. Align strategy with financial plans, product roadmaps and audience insights
- Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
- Create data-driven marketing strategies to capture target audiences and increase market share
- Build test-measure-learn into all campaign strategies to connect activations to measurable results and goals
- Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
- Develop framework for omni-channel go to market campaigns that expand the reach of our products and live services
- Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
- Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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