Director of Sales/GTM Strategy, LegalZoom
$145-192.5k
More information about location
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$145-192.5k
More information about location
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- Minimum of 10 years of experience in GTM strategy in a leadership role, with a focus on successfully implementing sales strategies and driving results through a third-party vendor
- Proven track record of GTM/sales leadership in a tech-forward industry
- Strong knowledge and experience in building customer relationships based on trust and long-term value
- Deep expertise in analytics and working with propensity models leading to curated customer segments
- Demonstrated ability to prioritize and manage multiple projects and initiatives simultaneously
- Strong tolerance for ambiguity; able to focus and execute in a changing environment; ability to make things happen
- Executive presence to lead, manage, and influence
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- A bachelor's degree in business, marketing, or a related field is preferred
- Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes
What the job involves
- We’re seeking an experienced Go-to-Market Strategy Leader to join our organization. The ideal candidate will have a strong GTM strategy background with a particular emphasis on experience working with small businesses, developing the playbook, propensity models and analysis, vendor partnerships, customer experience, and a deep understanding of upsell and post-purchase sales
- This should include a depth of experience working cross-functionally to identify specific customers with specific needs at specific times. The successful candidate can zoom out and see the whole picture while diving into the details to build a comprehensive sales/GTM strategy
- The Director of GTM Strategy has a proven track record of success using an analytical approach to understand how to drive sustainable growth and will have extensive experience partnering cross-functionally with tech, product, marketing, and operations
- Establish and maintain critical relationships with existing and/or prospective partners
- Drive the execution of revenue-driving programs and initiatives
- Foster a business culture of continuous improvement, providing vendor coaching and guidance to enhance sales performance
- Ensure effective and timely internal & external communication
- Maintain pipeline and dashboards that communicate to Executive Leadership the effectiveness of identified programs and investments
- Collaborate closely with cross-functional teams, including tech, product, marketing, operations, and customer success
- Accountable to monthly revenue target for inbound and post-purchase performance. Responsible for creating a strategy to engage with Legal Zoom customers 30-60-90 days after initial formation to upsell products and services
- Work collaboratively with Central Operations and Training as new GTM or outbound initiatives and launched to insure best in class results
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company values
- Join a Family: We care about everyone who works with us. Solidarity and having fun is the only way to do good work
- Get Rewarded: Good people need good salaries, plenty of holidays, good private healthcare and loads of other perks
- Do Something Worthwhile: For too long, the law has been complex, forbidding and wildly expensive. Help us make it clear, simple and affordable
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
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