Head of CRM, Plum
+ Stock Options
2-3 days a week in office
Wealth automation app
Open for applications
Wealth automation app
101-200 employees
Open for applications
+ Stock Options
2-3 days a week in office
101-200 employees
Company mission
To accompany people on their financial journey and give them the tools to manage, save and invest their money.
Role
Who you are
- This role requires a strategic thinker with a deep understanding of customer behaviour, data fluency with the ability to quickly run experiments specific to metrics, exceptional communication skills, and a passion for driving results
- 10+ years experience working in CRM
- 3+ years successfully leading a CRM/Customer Marketing team, preferably within the fintech or SaaS industry
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication skills with the ability to craft compelling messages tailored to different audience segments
- Willing to be hands-on to deliver the strategy, alongside their team
- Strategic thinker with the ability to develop and execute long-term marketing strategies
- Experience working cross-functionally with product, sales, and customer success teams
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
- Demonstrated leadership capabilities with the ability to inspire and motivate a team
What the job involves
- As the Head of CRM at Plum, you will play a pivotal role in driving revenue growth from our customer base through strategic customer communications
- You will be responsible for crafting and executing comprehensive marketing campaigns aimed at driving subscriptions, cross-selling products, and enhancing customer engagement to mitigate churn
- Develop and implement Plum’s CRM strategy aligned with company goals to drive revenue growth from the Plum customer base
- Lead the creation of targeted marketing campaigns aimed at cross-selling subscription tiers and additional products or services
- Utilise data-driven insights to segment the customer base and personalise marketing communications for maximum impact
- Collaborate closely with the product team to identify opportunities for product-led growth and develop marketing strategies to support new feature launches or enhancements
- Oversee the end-to-end execution of marketing campaigns, including campaign ideation, creative development, channel selection, and performance tracking
- Continuously monitor and analyse key performance metrics to assess campaign effectiveness and identify areas for optimization
- Work closely with the customer success team to understand customer needs, preferences, and pain points, and tailor marketing initiatives accordingly
- Implement strategies to increase customer engagement and loyalty, ultimately reducing churn and increasing customer lifetime value
- Stay informed about industry trends, competitive landscape, and best practices in customer marketing, and leverage this knowledge to drive innovation and continuous improvement
Salary benchmarks
Our take
Consumers are not satisfied with the products being offered by traditional banks, who have proven slow to react to their needs and demands. Plum is one of the increasing number of money management alternatives, offering a platform for users to automate their investments and savings.
The development of fintech in the UK has made the space incredibly competitive, with other companies such as Cleo and Emma trying to solve similar problems. That said, Plum has certainly found its place, with over a million users having downloaded the app. It was also voted Best Personal Finance App at the 2023 British Bank Awards, a testament to its popularity.
The company plans to use its latest funding to accelerate European expansion and heighten its product offering, building a more cohesive customer experience for its app. Most recent developments to the platform include the addition of "Watchlists" and "Price Alerts", two features that aim to further empower people by delivering smart notifications and portfolio control.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
35% female employees
7% employee growth in 12 months
Company
Employee endorsements
Flexible working
"Usually going to the office twice a week (since there are really nice perks there too :D). I am also able to work from our offices in Athens and..."
Funding (last 2 of 12 rounds)
Jul 2024
$17.5m
SERIES B
Jun 2024
$2.9m
SERIES B
Total funding: $88.1m
Company benefits
- 25 days paid holidays + UK bank holidays (33 in total)
- We're all in this together! Own part of the company through stock options
- 45 days work from anywhere
- 1 extra day for volunteering
- Our annual team trip, to a secret destination
- Annual training budget
- Free Plum Premium subscription
- Flexible working hours (flexible hybrid remote model)
Company values
- Figure It Out - Creating change is not impossible. Effort, curiosity, and persistence got us where we are today and will get us where we need to be tomorrow
- Make Change Happen - Money will work radically differently from how it does today. When it comes to savings - it will only work the way it should, if we make it happen
- Together We Push - We push each other to a high standard, treat each other fairly, and are constantly evolving into better versions of ourselves. We push new ideas - the old way of money is no longer fit for purpose. We push until it’s done. “Done” is when it’s helping our customers
- No Frills - We’re lean and efficient because we’re here for the long term. Our journey with our customers ends when they retire
- Have Their Back - Plum customers are financially better off people. We look out for them and have their best interests at heart, whilst still having a material impact on their finances. This is why they trust us
Company HQ
London, UK
Articles
Leadership
Victor Trokoudes
(CEO)Previously Head of International Banking at TransferWise. Started their career at Morgan Stanley as a trader. Has an MBA from INSEAD
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