• The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills
• You’re someone who can both build and execute, operate without a set playbook, and thrive in a fast-paced environment
• 4+ years of product marketing experience in a fast-paced B2B SaaS company
• Foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)
• Proven track record of building and maintaining strong relationships with product management and other cross-functional teams
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
• Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
• An ability to work both independently and collaboratively
• Bachelor's degree or higher in a related field of study

Desirable

• We are looking for a Product Marketing Manager who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s core platform capabilities and integrations
• As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market
• Example initiatives include spearheading launches of new platform-level capabilities, creating tools to enhance sales effectiveness, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences
• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s core platform capabilities and integrations
• Develop platform-wide narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
• Partner with internal teams and partners to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our platform
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
• Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape