Product Marketing Manager, GoCardless
+ Equity
1+ day a week in office
Making payments easier for everyone
Be an early applicant
Making payments easier for everyone
501-1000 employees
Be an early applicant
+ Equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- A strong understanding of, and proven experience in, the evolving world of open banking and real time payments
- You have strong quantitative analytical skills and are experienced in extracting insights from data
- You know that talking to customers is the best way to understand the challenges they face, and frequently do so
- Prior experience of taking innovative new B2B products and features to market across different segments
- You believe that product launch doesn’t stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products
- You are adept at market research (qualitative and quantitative) and can demonstrate influencing business and product strategy as a result of that research
- You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing (and more!) to solve customers problems
- You enjoy working independently, given a set of objectives
- You also enjoy cross-functional work with disparate areas of the business
- You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to the senior leadership team
What the job involves
- Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market - open banking
- Make no mistake, we are building a category and we intend to own it, and driving up the usage of our open banking products and features is going to be crucial to our future success. We need someone with the right mix of talent and experience to help us with this
- This role will sit in our UKI Group as the largest opportunities for open banking adoption in the next 1-2 years are in the UK. The mission of the UKI Group is to become the leading A2A account provider in the UK, across both Direct Debit & Open Banking
- Our open banking products and features, in line with the market, are largely nascent. Your job will be figuring out how to grow them. This will likely involve spending the majority of your time helping to drive growth in the UK, but also identifying opportunities outside the UK
- As the Product Marketing Manager for IBP/OB adoption you’ll report into the UKI Commercial Strategy Director, as well as having close working relationships with product and commercial leaders across the business
- Success will be measured on your ability to act as the connective tissue between product and commercial teams supporting both positioning as well as driving commercial outcomes by forging strong relationships with stakeholders across the business
- Product Marketing at GoCardless can really be summarised in three core activities
- How do we ensure that customer-facing teams, from brand to demand to sales to partnerships to customer teams, have the right positioning, messaging, tools and pain-driven data points to drive growth, particularly when it comes to facing the competition?
- How do we roll out new products and initiatives across the world in a way that generates maximum adoption?
- How do we listen to and understand the market so we can make more effective decisions as a business? For both existing customers and new prospects
- There’s a lot of work to be done, but one of our key tenets for 2024/25 is “do fewer things, better”. We want to select the activities that will have the maximum impact on the commercial outcomes and focus on them
- Ongoing assessment of the market landscape and competitors in the OB space
- Where does our open banking proposition sit in the UK market landscape?
- How should we position it by segment and merchant characteristics?
- How do we position ourselves effectively to win against competition using the breadth and depth of the GC platform?
- Who should we be targeting today and why?
- Who should we be targeting tomorrow and why?
- How should we be owning the market from a thought leadership perspective?
- Deep understanding of why we win and lose deals
- Determining what collateral, messaging & data points will support sales in winning deals (including leading the delivery and enablement of this content)
- Ensuring we put our best foot forward at events and in commercial engagements
- Accelerating SoW & usage from existing open banking customers
- Proactively unearthing x-sell opportunities within our base of 90k Direct Debit customers
- Surfacing win / loss insights to inform product roadmap
- What feature enhancements do we need in order to be successful today and tomorrow?
- Creating compelling value proposition for feature & product updates
- Developing a consistent messaging framework for how we talk about Open Banking internally and externally
Salary benchmarks
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in key regions, processing over $35B annually for 80,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022.With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
45% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. After a number of years as co-founder, Matt left to start Nested.
Matt Robinson
(Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Diversity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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