Product Marketing Manager, Figma

Ecosystems

$112-238k

Salary is applicable to SF/NY hubs only and may vary on further locations; Offers equity

Figma
Mid level
Remote in US
New York
San Francisco Bay Area
Figma

Design platform for product teams

Be an early applicant

Figma

Design platform for product teams

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Be an early applicant

$112-238k

Salary is applicable to SF/NY hubs only and may vary on further locations; Offers equity

Figma
Mid level
Remote in US
New York
San Francisco Bay Area

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Company mission

Figma's mission is to help teams create, share, test, and ship better designs from start to finish.

Role

Who you are

  • 3+ years in product marketing, partner marketing, or a related role
  • The ability to champion the customer and experience in soliciting customer feedback
  • Demonstrated strong written skill, ability to avoid enterprise jargon, can adapt to the Figma voice, and write with partners and customers in mind
  • Experience leading and driving cross-functional initiatives
  • Experience working directly with customers and or partners

Desirable

  • Experience launching integrations or technical products and features
  • Field event or growth marketing experience
  • Experience working with design and/or collaborative workflow tools

What the job involves

  • Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s platform and partner ecosystem
  • You will work closely with the partners building on Figma’s platform as well as our product, sales, design, and broader marketing teams to build, launch, and drive adoption of Figma’s platform and growing ecosystem of integrations
  • You will also have the opportunity to help us build out the partner marketing foundation at Figma—from developing messaging and positioning, telling our partners’ stories, architecting campaigns, building out enablement resources, and more
  • Work with partners to create joint marketing plans that help us achieve shared goals
  • Identify potential partners to help us reach new audiences and build co-marketing programs with them
  • Drive deeper engagement with our platform and integrations with through content and campaigns
  • Work with the broader marketing team on creative co-marketing ideas that span web, community, social, events, and other marketing channels
  • Work closely with our business development and marketing teams to build and scale a set of repeatable partner programs
  • Arm internal and partner sales teams with resources that help them position Figma’s platform and key integrations
  • Track and measure project success, so we can learn what works and continue making our programs better
  • Grow a community of partners that feel loved and valued

Our take

Figma is a web-based design platform that helps cross-functional teams of designers, project managers, and developers easily collaborate on product design projects. Its standout feature, Multiplayer mode, is like Google Docs for design, letting team members collaborate in real-time on project files that are hosted in the cloud.

Founded in 2012, Figma quickly established itself among its competitors in the sector and achieved a valuation exceeding $10 billion in 2021, boosted by a trend towards remote work. Its acquistion by Adobe for twice that amount just a year later raised eyebrows, but is a testament to the huge potential of this company and its product.

Thousands of industry-leading companies such as AirBnB, Dropbox, GitHub and Microsoft use Figma to scale their design efforts easily across distributed teams. Adobe has committed to leaving Figma autonomous going forward, and Figma will benefit from Adobe's digital imaging and AI tech in its product development.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

97% employee growth in 12 months

Company

Funding (last 2 of 8 rounds)

May 2024

$415.7m

SERIES F

Jan 2022

$0.5m

SERIES E

Total funding: $749.1m

Company benefits

  • Equity
  • Health, Dental, & Vision
  • Retirement with company contribution
  • Parental leave & fertility support
  • Mental health and wellness benefits
  • Generous PTO
  • Company recharge days
  • Learning & development stipend
  • Work from home stipend
  • Cell phone reimbursement

Company values

  • Build community
  • Run with it
  • Love your craft
  • Grow as you go

Company HQ

Union Square, San Francisco, CA

Leadership

Previous Research Assistant at Microsoft for 1 year. Spent 2.5 years at Brown University pursuing a CS/Math degree, dropping out with the support of the Thiel Fellowship, when he earnt a grant of $100,000 to pursue entrepreneurial projects.

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