PR and Events Manager, Skin + Me
12 Month FTC Maternity Cover
+ Equity
Mon, Tues, Fri in office
3 days a week in office (Paddington, London)
Personalised and accessible skincare
Be an early applicant
Personalised and accessible skincare
21-100 employees
Be an early applicant
+ Equity
Mon, Tues, Fri in office
3 days a week in office (Paddington, London)
21-100 employees
Company mission
To change the face of skincare.
Role
Who you are
- The ideal candidate lives for new and exciting opportunities to tell the brand story, knowing what beauty journalists love, what drives the skincare market and what makes the UK consumer base shop — all while prioritising brand integrity
- They have a full understanding, respect and appreciation of the customer, and use this to build a compelling communications strategy that inspires journalists at the gold-tier titles (consumer and trade) to share the Skin + `Me journey
- They possess a strong brand lens and can see PR as part of the larger marketing picture — with a full understanding of how to adapt strategy to meet business objectives
- They are both innovative and creative while constantly reviewing and analysing performance of output on activity to recommend and optimise in a fast-paced, reactive D2C business
- Desirable 5 years experience in PR with 1-2 as a manager
- Strong communications skills, and ability to present ideas and strategy with high impact
- Extremely organised. Ability to effectively manage timelines and coordinate internal and external teams to deliver results
- Previous experience operating in senior in-house PR position in the beauty industry
- Brand reputation and corporate comms experience
- A developed understanding of the beauty and skincare industry in the digital space
- Ability to work in a data driven environment and question ‘traditional PR practices’ to understand which activations actually drive value and know which levers to pull
- Experience working with senior stakeholders to drive spokesperson strategies
- Events management experience
What the job involves
- As a PR Manager you will be responsible for amplifying the voice of the Skin + `Me brand and maximising brand awareness through traditional and digital PR activations
- Drive Skin + Me to achieve brand fame and an immaculate reputation via earned media across KOLs and press
- Lead the PR team (external agency and direct report) across all activations including: communications, events, brand and executive profile building; ensure that the Skin + Me story is brought to life consistently across all earned media channels
- Lead the PR team and function, briefing and approving all press materials; releases, campaigns and product sampling
- Build the strategic vision for Skin + Me (including future ventures), winning the hearts and minds of key stakeholders. Act as a key central touch point for information from internal stakeholders
- Work with agency partners to build the communication strategies for Skin + Me — ensuring key messages are shared with the key journalists and lead to coverage in gold tier publications
- Lead discussions and communication plans with key retail partners, ensuring retailers receive PR support for exclusives and launches
- Strategize, newsworthy story angles led by Skin + Me business objectives and product launches, taking into consideration culturally relevant topics, consumer trends and data
- Oversee budget, KPIs and coverage reports. Draw insights from data when planning annual spend to maximise coverage
- Work closely with internal spokespeople, to ensure press readiness, thorough briefings, background research, quote preparation and organisation of media coaching if needed
- Lead the team (internal and agency) on all planning and execution Skin + Me events
Salary benchmarks
Our take
Back in 2018, Skin + Me's founders identified a huge problem in the world of skincare: people don’t just struggle with their skin – they struggle with how they’re supposed to deal with it. With no truly effective solutions available, the company set out to build a pioneering online dermatology service that provides personalised skincare.
Skin + Me takes customers through a simple online medical consultation and work with dermatologists to prescribe a treatment, personalised to the individual. Part of the company's unique selling point is that its made-to-order formulation arrives through a subscription box each month and comes in a ‘Daily Doser’ – a specially designed bottle that dispenses the exact amount of the product needed for daily application.
Skin + Me is supported by a team of dermatologists, pharmacists and direct-to-consumer experts, which allows it to deliver across the business - from skin science to building the technology platform behind it. The company's growth plans include continual development of its services while ensuring it sticks to its ethos: providing desired, effective, and personalised skincare.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
60% female employees
35% employee growth in 12 months
Company
Employee endorsements
Meaningful work
"I enjoy working for Skin + Me because I feel as though my work is contributing to the growth of the brand! I also enjoy that we are able to make..."
Funding (2 rounds)
Feb 2023
$13.3m
SERIES B
Sep 2019
$10.7m
SEED
Total funding: $24m
Company benefits
- 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch - It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid Working Policy - We are all remote on Wednesday and Thursday. When we are in the office, our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7. Need more flexibility around your life? Just let us know
- Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Healthcare Cash Plan - Taking care of your physical & mental health is important. That’s why you’ll be able to claim money back for dental, optical and physio costs, alongside 24/7 access to mental health support and more
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
- Workplace Nursery Benefit - For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
- Development Budget - £500 per person, per year for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it
- Plus the usual suspects - You’ll get discounted skincare for you, and 10 friends + family, too. You can also take advantage of our cycle to work scheme, a generous employee referral scheme and a dog-friendly office
Company values
- Honesty, always - We default to open. We’re not afraid of uncomfortable conversations. We stand up for what we believe & don’t shy away from a challenge. We share knowledge and feedback. We’re all about transparency
- In It Together - We treat others the way we want to be treated. We value everyone’s voice. We embrace diversity . We’re not afraid to fail and we’re open about mistakes (we’re all human). We celebrate the successes as a team and we have fun!
- Make An Impact - We make decisions with value and impact in mind. We’re passionate about doing the right thing. We hold ourselves and each other accountable. We stay focused on our goals. We take calculated risks
- Never Sit Still - We are motivated to make a positive difference in our customers’ lives. We embrace the unknown. We’re curious and restless, bringing passion to everything we do. We’re adaptable and open-minded. We’re constantly learning new ways of doing things
Company HQ
London, UK
Articles
Leadership
Horatio Cary
(CEO)Former engineer at Graze prior to co-founding Skin+Me.
Mike Passey
(CTO)Former Data Science Manager at Facebook and Data Analytics Manager at Graze.
Rachel Jones
(Chief Customer Officer)Former founding team member of Charlotte Tilbury.
Diversity, Equity & Inclusion at Skin + Me
Sadie Elford (Head of People)
- Championing equality and the gender divide at work is something everyone at Team Skin + Me cares about
- We believe that people from different backgrounds & cultures bring fresh ideas, ways of thinking and approaches which make the way work is undertaken more effective and efficient (as well as more fun & interesting!)
- We believe that everyone should be free to show up as their very best, most authentic self, however they identify
- We believe that equality is about human empathy, continuous education and living our values
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