Marketing Business Intelligence Analyst, AVEVA
Office located in Cannon Street, London
Industrial software
Job no longer available
Industrial software
1001+ employees
Job no longer available
Office located in Cannon Street, London
1001+ employees
Company mission
To spark ingenuity to drive responsible use of the world’s resources
Role
Who you are
- In the role, the candidate would be a strong team player with exceptional marketing performance reporting understanding
- Data analytics experience, marketing analytics strongly preferred
- Experience with Microsoft Suite, Salesforce, Marketo, Adobe Analytics, Power BI, or similar enterprise-level analytics tools
- Highly analytical, strategic, and detail-oriented, with a commitment to excellence and a passion for understanding the business
- Superior communication skills - verbal, written & presentation skills
- Demonstrated ability to transition seamlessly from complex analyses to simple/precise business implications
- Strong quantitative, analytical, and problem-solving skills
What the job involves
- The Marketing Business Intelligence Analyst is a strategic, results-oriented team member who will help to build dashboards and recommend actions around critical metrics to measure performance across various Marketing functions
- Primary focus will be on the overall Marketing Performance funnel, including web visits, engagement, conversions, contacts, leads, qualified leads, pipeline, and bookings
- This role reports to the Director of Marketing Analytics and Reporting and with significant visibility at the AVEVA leadership team
- The job holder will work closely with the stakeholders across marketing, including product marketing, demand center, regional marketing, and sales operations
- This team member will have the ability to clearly communicate performance, insight, and recommendations to key stakeholders
- This position will work side-by-side with the Director of Marketing Analytics and Reporting as well as the Americas, APAC and EMEA marketing operations team
- It is also critical that this role build a strong working relationship with Sales Operations
- Manage the execution of the overall Marketing Analytics and Reporting vision & strategy to enable the Marketing organization to optimize overall performance
- Lead efforts to define and build success metrics for overall Marketing Performance
- Contribute to and own marketing analytics with a focus on providing recommendations to optimize performance
- Coordinate monthly and quarterly executive management deliverables and reporting for the senior marketing leadership team
- Train key marketing stakeholders on how to leverage data and marketing performance dashboards for real-time decision making
- Implement best practices to ensure the AVEVA Marketing Performance funnel is in line with or exceeding industry benchmarks
- Work with key stakeholders (Brand Marketing, Portfolio Marketing, Content Studio, Demand Center, Regional Marketing, Channel Marketing and Sales) across all marketing functions to review and present weekly, monthly, and quarterly performance analysis, helping to identify weaknesses and opportunities, as well as solutions, as well as other key AVEVA business functions, i.e., Sales and IT
- Create common infrastructure and capabilities around analytics and reporting to get things done efficiently and effectively
- Run any ad hoc / ‘what if’ analysis informed by operational analytics; including in-depth impact of new processes, vendor expenses and retainers
- Track and analyze performance metrics for demand generation tactics (email marketing, lead generation and conversion) and make data-based recommendations to the Demand Center on how to improve the impact and accelerate pipeline growth
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
Founded in 1967 as a UK research institute for the development of computer aided design, AVEVA has since grown to become a world leader in industrial software with its products used by over 20,000 companies worldwide. Primarily focusing on energy, infrastructure and manufacturing sectors, it has also expanded into numerous other industrial applications, and its clients include enterprises such as Danone, GlaxoSmithKline and Borg to name just a few.
AVEVA has historically provided software solutions as a product to its customers. As industrial digitisation has picked up pace in recent years it has struggled with the transition to software as a service, which has swiftly become standard amongst its Internet of Things competitors such as IBM Waston IoT and EMQ Technologies. However, AVEVA has concluded its takeover by Schneider Electronics in a move that is expected to accelerate the company through this difficult transition period while supporting its ongoing R&D efforts and market expansion.
This development is not their only recent success, AVEVA has received plaudits for its process simulation software, allowing engineers to see in advance how their designs will translate into production and, crucially, greenhouse gas emissions. With an increasing reach and growing portfolio of industrial solutions, AVEVA is taking aim at becoming the number one SaaS provider of industrial software and information services.
Insights
Company
Company benefits
- 28 days annual leave plus Bank Holidays – 36 days in total
- Life Cover - four times base salary
- Competitive Contributory Pension Scheme
- £1080 Flexible benefits
- From April 2023 health cover will be included as standard
- Employee Assistance Scheme
- Study Support
- 3 Action for good charitable days
- Regular organised office-based events to support our Diversity, Equity, Inclusion & Wellbeing commitments
Company values
- Impact: We make a positive, sustainable difference in the world
- Aspiration: We aim high and surpass the expected
- Curiosity: We ask questions, and experiment to find powerful, meaningful solutions
- Trust: We put people first and build relationships based on inclusion and respect
Company HQ
Cambridge, UK
Articles
Founders
Peter Herweck
(CEO, not founder)Was previously Executive Vice President (Industrial Automation) at Schneider Electric. Before that was CSO and CEO at Siemens AG.
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