• If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you
• 4+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on marketing campaigns

Desirable

• We’re looking for a highly motivated Marketing Operations Manager to help lead Braze operations within our DTC team
• We’re a fast-paced team that cares about the member experience primarily, and how the experience we deliver leads to business impact
• At a high level, the person in this role will help ensure we’re leveraging the applicable features and channels within Braze, support campaign execution, and organize campaign reporting
• Responsible for creation and deployment of Braze segments and campaigns, ensuring they are targeting the right audience, are error-free, and able to report on the right KPIs
• Supporting data functionality in Braze: Working closely with other teams to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted
• Monitoring the performance of Braze campaigns, including tracking and reporting key metrics such as click-through rates and conversion rates
• Support Lifecycle team strategic initiatives – both in execution & driving the work end-to-end; (examples: collaborating with Product team to send push notifications, executing on monthly newsletter program)
• Interacting directly with our Braze reps, ensuring that new features or improvements can be implemented; provide clear direction of new features to the team to help improve campaign performance
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations
• Collaborate closely with other teams, such as Content Marketing, Product, Engineering, and Data, to ensure that Braze campaigns are aligned with overall business goals and objectives
• End-to-end support for new and existing ad-hoc and evergreen campaigns (ideation, execution, segment building, reporting), and operational support for landing pages, templates, forms, etc
• Create and maintain documentation of marketing operations processes