Senior B2B Marketing Manager, Otta
Demand Generation
£60-70k
2+ days a week in office (Hybrid, flexible working from our Old Street Office)
The better way to find a job in tech
Otta Certified
Open for applications
The better way to find a job in tech
21-100 employees
Otta Certified
Open for applications
£60-70k
2+ days a week in office (Hybrid, flexible working from our Old Street Office)
21-100 employees
Company mission
Our mission is to become the best platform for candidates and companies to find each other. We’ve merged with Welcome to the Jungle, and share a common vision of the need to reinvent the candidate job search experience and make job search less soul-crushing.
Role
Who you are
- You have strong experience in managing B2B leads across the funnel: from acquisition to retention & upsell
- You’re highly adept at using Hubspot (or another CRM) to build effective nurture journeys: using audience segmentation, triggers and workflows, and personalisation
- You’re able to test and iterate on messaging and conversion flows, across our website, landing pages, in-product and emails
- You're data-driven, love A/B experiments to continuously improve, and get energy from building new things
- You want to make a meaningful difference to people’s lives and careers
Desirable
- Bonus points if you have experience across a mix of sales-led and product-led models
What the job involves
- A bit of context on why we are hiring this role: today, we have a steady stream of B2B leads at the top-of-funnel, thanks to our historic efforts to build a strong brand. As we scale, we now want to create a more predictable lead engine and drive conversion across the customer lifecycle. This is where you come in!
- Firstly - you’ll partner closely with the rest of the B2B Marketing team to launch and optimise digital campaigns via Hubspot. This includes working closely with our content production manager, and a digital agency that manages our paid ads.
- Secondly - you'll build better nurture strategies within our CRM, with smarter customer journeys and triggers to generate leads for our Sales teams
- Finally - we are launching new product offerings and pricing packages. You’ll create the playbook for an effective customer journey that drives engagement, retention and upsell
- You’ll be reporting into the Head of B2B Growth, UK as part of a small (but mighty!) marketing team. We collaborate closely with a central team in France, with occasional trips to Paris
- Together, we’ll grow the number of companies that use Otta to hire in a more candidate-first way and help make job search less soul-crushing
Application process
- Exploratory call with Claudia, (UK People Partner), to understand your motivations, experience to date, & answer any initial questions you have (30 mins)
- Short take-home task that helps us understand how you break down problems and structure solutions (1 hour)
- Skills interview with the hiring manager Sakshi and another leader from our marketing team (1 hour)
- 2 values interviews to meet your peers and leaders from the wider team in UK & France (45 mins each)
Salary benchmarks
Our take
Sam Franklin
CEO of Otta
Looking for a job is a frustrating experience. It’s incredibly hard to find a good match. Job adverts lack useful information like salary and diversity data. Companies sometimes never respond. Otta was created in 2019 to make finding a job in tech less soul crushing.
In January 2024, Otta merged with Welcome to the Jungle. Our ambition is to become a global leader in the world of work, and help candidates and companies find each other through our job matching, recruiter solutions including employer brand, and media.
Otta and Welcome to the Jungle both believe in a future of work based on the power of matching. Both companies share the same DNA that disrupts market conventions and are obsessed with helping people find exciting and meaningful work.
Insights
Most candidates hear
back within 2 weeks
62% female employees
280% employee growth in 12 months
Company
Employee endorsements
Inspiring mission
"We've all had terrible experiences when trying to find a new role - it's at best tolerable and at worst utterly soul destroying. Because of Otta's..."
Funding (last 2 of 3 rounds)
Jan 2022
$20m
SERIES A
Aug 2020
$2.9m
SEED
Total funding: $24.1m
Company benefits
- 24 days of annual leave + bank holidays
- In addition, we have a winter break where the office closes from 25 December to 1 January, so everyone can recharge
- We are trialling a 4 day week from June to December 2024, so everyone gets every Friday off
- £1,000 self-care allowance to spend each year on your wellness or personal development
- Universal parental leave - 13 weeks' full pay, 13 weeks' half pay, 13 weeks' statutory pay (if you have been with us for at least 6 months), 13 weeks' unpaid (optional)
- Health insurance with AVIVA, including dental and optician cover
- Breakfast, snacks and drinks at the office every day
- Lunch at the office every second Wednesday
- Cycle-to-work scheme with GCI (no £1,000 limit)
Company values
- Candidates first — Otta was started to make job search less soul crushing. Our main focus is meticulously crafting the best experience for candidates
- There for each other — Startups are hard, but more enjoyable when working with great people. We are supportive and generous with our time, whether it's giving feedback or brightening up someone's day
- We challenge because we care — We believe challenge allows us to reach new heights. From personal development to product design, we challenge because we care about each other and Otta’s success
- What’s the return? — We like to make a lot happen with a little. Doing this requires an evaluation of return on investment, and discipline to work on the problems that will have the biggest impact
- What would it take to learn faster? — Speed of iteration typically beats quality of iteration. We move fast when it helps us learn faster - we feel safe taking risks, finding smart shortcuts, or shipping experiments
- What could exceptional look like? — Our standards are high, and there are moments where it's worth pushing them further. We're comfortable asking hard questions to explore how to make something exceptional
Company HQ
Finsbury, London, UK
Founders
Jeremy Cledat
(CEO of Welcome to the Jungle)Previously work in venture capital firms for 6 years, then created Welcome to the Jungle in 2015.
Caroline Fischer
(Country Manager of Otta)Grew her career in commercial, operational and leadership roles in tech companies - big and small - in London.
People progressing
Abby joined Otta as a Business Operations Associate and was promoted to Customer Success Lead after 7 months. She is now Head of Commercial Operations.
Sarah joined Otta as a Finance Lead and was promoted to Head of Finance after one year with the company.
Diversity & Inclusion at Otta
Claudia Gallon (People Partner)
- Though we’re quite early in our journey, our employees are starting to roll out initiatives that help us to better understand and empathise with each other and the world around us. We collect meaningful data in our onboarding survey, conduct privilege awareness workshops as part of employee onboarding, and anonymise tasks during interview processes to eliminate bias. Diverse employees make for an inclusive product.
- We’re committed to a feedback-driven and transparent culture, as we work to make Otta a workplace where everyone feels welcome and all voices are heard. An environment where conversations between socially different people are seen as opportunities to learn, anticipate alternative viewpoints, and generally grow our business.
- We’re continually iterating our product to do better. We collect meaningful diversity data from companies to inform candidates about gender split, we create transparency through sharing salary ranges, we donate to social mobility causes every time someone secures a new role through Otta. And there is so much more to come. We’re thankful for the opportunity to listen to and learn from our candidates.
- Our Employee Resource Groups (ERGs) are integral to fostering a diverse, equitable, and inclusive workplace. Our Women’s Group, LGBTQIA+ Group, Disability Group, and Black Employee Network provide vital support and advocacy, creating spaces for connection, growth, and empowerment. Through these ERGs, we celebrate diversity and ensure every employee can bring their whole self to work.
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