Principal Customer Marketing Manager, 6sense
$140.9-206.7k
Marketing engagement platform
Be an early applicant
Marketing engagement platform
1001+ employees
Be an early applicant
$140.9-206.7k
1001+ employees
Company mission
To empower clients to gain predictable and consistent revenue growth, harnessing the power of artificial intelligence, machine learning, and big data.
Role
Who you are
- We are seeking a skilled and experienced Principal Customer Marketing Manager to drive impactful strategies aimed at retaining customers, boosting usage, increasing adoption, and minimizing churn
- Bachelor’s degree in marketing, communications, business administration, or related field
- Minimum of 6+ years of experience in Customer Marketing ideally in the b2b Saas space
- Demonstrated accountability for technical areas and processes, with a track record of pushing innovative solutions and improving programs
- Proven ability to independently solve complex issues and anticipate weaknesses or future needs in processes, managing prioritization and risk with minimal guidance
- Strong leadership and collaboration skills, including the ability to align stakeholders, build consensus, and make operational decisions with executive presence
- Expertise across marketing disciplines with the ability to contribute creatively to company goals and unite cross-functional stakeholders using a data-driven approach
- Exceptional communication and interpersonal skills
- Proficient in using the 6sense platform a plus
What the job involves
- In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts
- You'll collaborate closely with cross-functional teams, including Marketing, Customer Success, Operations, Product Marketing, Product Management, and Adoption BDRs, to ensure alignment and maximize effectiveness
- Play Strategy, Management, and Execution:
- Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn
- Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play (RevCity, NewsTeam 6, Coffee Talks, Quarterly Product Updates, Customer Story Hour, etc.)
- Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones
- Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis
- Project manage workstreams and key milestones to ensure delivery; communicate throughout the planning process with cross-functional stakeholders, collect feedback and input, and leading decision-making processes
- Manage campaign budgets, timelines, and resources effectively
- Customer Insights, Analysis, and Optimization:
- Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends. You’ll be our resident 6sense expert and use our tools daily while setting the bar for excellence about how 6sense customers can achieve similar success
- Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers
- Track and analyze campaign performance metrics, including engagement rates, conversion rates, and ROI
- Implement optimization strategies to enhance paly effectiveness and achieve desired outcomes
- Prepare and present reports on play performance to senior management
- Cross-Functional Collaboration:
- Work closely with customer success, operations, marketing, and product teams to build buy-in, ensure cohesive planning, unite team members around execution, and rally together around analysis
- Collaborate with product teams to ensure alignment between campaign objectives and product offerings
- Coordinate with creative and content teams to develop compelling messaging, design, and play themes
- Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps
Our take
While sales and marketing teams need access to customer data to stay competitive, this information is often scattered around multiple difficult-to-access systems both inside and outside the company. 6sense exists to solve this problem, using AI to bring together disparate data sources such as internal CRMs and social media signals to give sales teams all the information they need in one place.
While other companies have attempted to tackle this problem, 6sense stands out with its ability to provide a complete picture of a company and the leads to pursue within it. This allows teams to accurately prioritise accounts that are most likely to buy, greatly increasing conversion rates and sales figures. This has led to it being taken up by major enterprises including Dell Technologies, Shell and Cisco, to name a few.
6sense has raised a large amount of capital over multiple funding rounds and now has a $5.2 billion valuation. The company remains focused on research and development to maintain its market lead and is working to improve its AI's predictive, insight, and orchestration capabilities. At the end of 2023, it launched a LinkedIn integration that allowed 6Sense customers to launch targeted LinkedIn marketing campaigns through its AI platform.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES E
Mar 2021
$125m
SERIES D
Total funding: $428.2m
Company benefits
- Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
- Udemy Online Learning Courses, WFH Stipend, Revenue Certifications
- Giving Fridays Rotating Charity Support, GoodSense Social Impact Programs
- Flexible Time Off, WeWork Access
Company values
- Data-Obsessed
- Future-Driven
- Always Curious
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Viral Bajaria
(CTO)They started their career as a Software Engineer at Hexaware Technologies, before spending 2 years as a University of Southern Carolina Graduate Research Assistant. They then worked in Software Development for Hulu for 5 years, before leaving in 2013 to co-found 6sense.
Share this job
View 27 more jobs at 6sense