Product Marketing Manager, BloomReach
Discovery
$100-130k
+ Performance bonus
Helps companies improve customer experience
Be an early applicant
Helps companies improve customer experience
501-1000 employees
Be an early applicant
$100-130k
+ Performance bonus
501-1000 employees
Company mission
Bloomreach's mission is to power magical and measurable digital experiences for people and enterprises around the world.
Role
Who you are
- Professional — experience in B2C e-commerce and high technical aptitude. Bonus for search & merchandising experience or B2B e-commerce experience. Customer-focused
- Personal — motivation, independence, organization, and the soft skills to work with a truly global team
- 3 – 5 years’ experience in Product Marketing, Marketing, Product Management, or Customer Success roles
- Aptitude for story telling and communicating technical concepts to others in a simple way
- Great communication and writing skills. Public speaking experience is a plus
- Experience with search, merchandising, and recommendations technology or experience as a user of similar technology is a plus
- Technical proficiency a plus (e.g. marketing to IT, experience in IT or development)
- Bachelor’s degree in marketing, business administration, or technical field
- Ability to work with a worldwide team (team members in Bangalore, TX, CA, CO, WA, London, Amsterdam, and Bratislava)
- Hunger to win. Outcome-driven, not task-driven
- A little bit of humor and nerdiness will help you fit right in
What the job involves
- Help us go-to-market with the latest innovations in our industry leading Search and Merchandising solution — Bloomreach Discovery
- As a Product Marketing Manager, you will support the go-to-market for Bloomreach Discovery, one of our three core product pillars
- The customer experience, martech, and digital commerce industry is exploding, and the status quo for businesses is changing rapidly
- Fortunately, Bloomreach has an end-to-end product offering for brands that want to deliver personalized customer experiences with a laser focus on e-commerce
- You will work with the Director of Product Marketing for Bloomreach Discovery as well as work directly with a strong product management team on feature launches and market research
- . Understand the market and the buyer
- Deeply understand market problems in order to support messaging and positioning for frequent feature launches
- Act as the point person for sales & marketing on product-related questions
- Research the competitive landscape and build competitive collateral
- Be knowledgeable about Bloomreach products and assist in developing marketing material (e.g. demo scripts, blogs, etc.) to articulate our value to prospective customers, partners, and analysts
- Execute on the go-to-market strategy
- Launch new features and position with prospects and customers
- Work with the product team to achieve specific goals for launches
- Provide guidance on positioning and thought leadership to the content team
- Work with the marketing/demand gen team to promote Discovery
- Enable the field team to succeed and participate in customer meetings
- Help our field teams tell the story of product discovery with illustrative use cases and sales material
- Develop tools to increase sales effectiveness (e.g. x-pagers, pitch decks, trainings, etc) and support the Sales Enablement team
- Assist in market problems research through customer interviews and analyst inquiries
- Your success story will be:
- In 30 days, you will understand our current product and the competitive landscape
- In 90 days, you will meet cross-functional stakeholders, support product launches, and assist in customer research interviews
- In 180 days, you will lead your own customer interviews and help with C-suite presentations on trends in market problems
- In 210 days, you will take ownership of your own launches and work with internal stakeholders to determine combined goals
Our take
Bloomreach believes that velocity comes from the ability to adapt quickly to the next touch points, channels, and expectations. They designed their AI-driven search and merchandising tools (brSM), next-gen content management system (brXM), and digital experience platform (brX) to be the most flexible on the market.
Bloomreach's aim is to solve everyday frustrations for marketers, developers, and eCommerce professionals, as well as the deeper technology issues sitting at a company's digital core, so that businesses can deliver a fantastic digital experience to every visitor.
Recognised by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
Bloomreach has hundreds of large and medium enterprise customers, including Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. In early 2023, it further exemplified its savvy approach to marketing by integrating ChatGPT capabilities into its Bloomreach Engagement platform. This expansion of ML/AI solutions will help Bloomreach's clients in their campaign scaling and customer reach.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
28% female employees
10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$175m
GROWTH EQUITY VC
Jan 2021
$150m
GROWTH EQUITY VC
Total funding: $422m
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Health Care including medical, dental, and vision insurance
- 401k Plan with employer contribution
Company values
- Truth - We believe in the truth — always. We will not make decisions emotionally. We’ll make them in a data-driven way. We value opinions, but really value facts
- Own - We are all owners in this company — and we will behave like we are. We will spend like it’s our own money. We will sell like its our most important account
- We - We put company success first. If we have to choose, we choose team players over individual stars. We rise or fall as one company
- Think - We expect everyone to think about the multi-dimensional implications of every line of code they write, every email they send, every dollar they spend and every commitment they make
- No Drama - We don’t like “drama kings” or “drama queens", We are here to build a great business and we think drama, intrigue and politics are a source of tremendous un-productivity
Company HQ
Mountain View, CA
Articles
Leadership
Raj De Datta
(CEO)Started his career working as an Analyst at investment bank Lazard. Previously worked as a Director of Product Marketing at Cisco
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