Channel Partner Marketing Manager, Justworks
$142.5-156.8k
Business operations platform
Job no longer available
Business operations platform
1001+ employees
Job no longer available
$142.5-156.8k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- This role is ideal for a marketing professional passionate about understanding partner audience needs, translating to communicate to non-technical / non-expert stakeholders, and driving revenue generation through their marketing efforts
- In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight – Utilize your understanding of the marketplace to enhance Justworks' goals through effective partner marketing strategies
- Customer focus–Develop marketing solutions that are centered on partner needs, ensuring alignment with Justworks’ customer-centric approach
- Nimble learning–When tackling new problems, actively learn through experimentation, using successes and failures as learning fodder
- Adaptability– Efficiently manage project scope or direction changes and adapt strategies as necessary
- Clear communication— Able to articulate thoughts and express ideas effectively using oral, written, visual, and nonverbal communication and listening skills, to gain understanding
- A minimum of 5 years in marketing, with at least 3 years focused on partner or channel marketing
- Strong understanding of partner ecosystems and experience in managing multi-faceted marketing programs
- Strong project management skills with a proven ability to handle multiple projects simultaneously
- Proven ability to work cross-functionally, collaborating with teams across marketing, sales, product management, and more
- Excellent communication and interpersonal skills, with a knack for persuasive presentations and relationship building
- Experience using CRMs, PRMs, and marketing automation tools to track and analyze campaign performance and ROI
- Experience in the HR solutions, payroll, or PEO industry
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
What the job involves
- As a Channel Partner Marketing Manager at Justworks, you are a strategic and dynamic professional driven to forge strong partnerships across diverse channels such as Brokers, Accountants, and Business Services
- You excel in fast-paced environments and are skilled in developing and executing marketing strategies that boost brand awareness and drive revenue
- Your role involves blending high-level strategic thinking with hands-on execution, leveraging your deep understanding of partner ecosystems and a passion for innovative marketing solutions and data-driven storytelling to achieve top-of-funnel and customer growth in key partner verticals
- You’ll help articulate the value of Justworks’ partnership program to prospective and current channel partners by identifying and translating insights into actionable initiatives, managing campaigns across the marketing funnel, building out our channel partner content library, and collaborating across teams on new initiatives
- You’ll work on market research and analysis that drives ongoing audience definition and influences our overarching partner growth and acquisition strategy
- Working cross-functionally with partnership teams, sales, and marketing, you will develop and implement acquisition and revenue-driving partner marketing initiatives
- You will monitor marketing analytics and develop a point of view on how we position our product and provide the right solution to the right audience
- Craft ideal partner profiles for key segments, such as brokers and VCs, to align with Justworks’ products: PEO, Payroll, and International offerings
- Continuously refine strategies based on feedback and performance metrics
- Design and implement training programs to empower partners to effectively refer Justworks, support mutual clients, and manage transactional activities
- Optimize the Partner Relationship Management (PRM) system with tailored enablement materials, content, and resources, including streamlined communications
- Develop and execute ongoing education opportunities, utilize Marketing Development Funds (MDF) and co-marketing investments, and showcase partner testimonials and case studies to demonstrate the value of Justworks’ partnership program
- Prioritize accountants as a key content target due to their role in driving payroll adoption
- Oversee content creation, event management, and campaign management for partner channels
- Lead strategic planning of partnership events to align with marketing objectives
- Work with marketing, product teams, and other internal stakeholders to drive co-marketing opportunities, onboard partner referrals, and influence the product roadmap
- Identify and build relationships with marketing stakeholders at partner firms for joint marketing activities
- Become an expert in Justworks’ products, features, and workflows to effectively communicate value propositions to partners
- Drive revenue through partner-generated client referrals
- Perform other related duties as assigned
- As a Channel Partner Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Founders
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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