Acquisition Associate, The Farmer's Dog
Paid Search
$60-70k
+ Equity
2-3 days a week in office ( Greenwich Village, NY)
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$60-70k
+ Equity
2-3 days a week in office ( Greenwich Village, NY)
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- A successful Paid Search Associate will bring solid intuition, an analytical mindset, and eagerness to learn
- Your approach is data-guided, yet you know how to use it flexibly and triangulate insights to form hypotheses
- Effective communication and collaboration with external partners and internal teams will be key to succeeding in this role
- You are highly organized, motivated, can navigate ambiguity, have a natural talent for balancing going deep and thinking broad, and enjoy fast-paced environments
- With 1-2 years of experience in managing or supporting search programs, you're ready to make an immediate impact
- You have 1-2 years of experience in paid search marketing (Google Ads & Microsoft Ads (Bing) for ecommerce or subscription brands
- You're a strong communicator and know how to negotiate with internal and external stakeholders, always leading with empathy and kindness
- You have a passion for data and possess the expertise to utilize both qualitative and quantitative information effectively in decision-making. Familiarity with Google Suite (Sheets, Docs, etc.) is critical with familiarity with Excel as a plus
- You’re experienced in running A/B tests and know how to use various data sets to implement results, driven by a strong analytical mentality and problem-solving skills
- You are an owner - you feel a sense of full responsibility for your channels and the performance of our overall acquisition program and customer experience
- You thrive in high-pressure, high-stakes, and ambiguous environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale
- You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong
- Familiarity with any of the following channels or platforms is a plus: Affiliate, Shopping, Youtube, Demand Gen/Discovery, Meta, GA4, Looker, and/or Notion
- You love dogs
What the job involves
- The Acquisition Associate, Paid Search will play a crucial role in refining and scaling our paid search program in a way that aligns with our mission
- Reporting directly to the Acquisition Manager, Search you will demonstrate your search and marketing skills to support, improve, and expand our search program, while also building trust in our brand and contributing to significant and sustainable growth
- You will use your marketing analytics skills to derive insights, opportunities, and optimizations on a daily basis, while maintaining and expanding on current & new growth strategies that further reinforce TFD as the leader in the category
- You’ll support, optimize, and expand TFD’s paid search program, further establishing our leadership in the category
- You’ll regularly research and make cases for new targeting, optimization and creative strategies to improve branded and nonbrand search performance
- You’ll build/expand upon roadmaps, understand how to structure, deploy, and measure experiments including iterating on testing strategies for our channels
- You’ll develop models and forecasts by proactively conducting regular analyses and utilizing data and insights to propose new optimizations, hypotheses, and experiments
- You’ll make well-informed decisions—prioritizing what’s best for both the business and our customers—while also exploring new opportunities like channels, strategies, and landing page optimizations
- You’ll focus on improving efficiency and scale across channels by leaning into opportunity, being quick and thoughtful to react to information, tangibly impacting the performance of the business overall
- You’ll proactively partner with various internal teams to launch campaigns, share insights across departments, and assess the impact of each decision on the business
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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