Senior Social Marketing Manager, Netflix
DACH
Streaming service
Job no longer available
Streaming service
1001+ employees
Job no longer available
1001+ employees
Company mission
Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. They want to entertain everyone, and make the world smile.
Role
Who you are
- With a deep knowledge of the DACH social media landscape and audiences, both in platform growth and the creator ecosystem
- Deep knowledge of social platforms and the ability to craft engaging stories as well as marketing and social media analytics
- Excellent written and verbal communication skills in German and English
What the job involves
- The Social Marketing at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussion with fans across platforms outside of Netflix
- Though part of the larger marketing organization, this team’s work is to build love for the brand by keeping Netflix members entertained even when they’re not watching
- As Senior Social Media Manager, you’ll need to have excellent judgment to balance between what’s good for business versus what audiences want to talk about
- You’ll be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels and managing a world class team
- You excel at building creativity out of meaningful insights and are able to inspire teams to do their best work, leading a team of 2
- This position’s primary mandate is to create and execute long-term strategy and creativity to keep the Netflix community growing and gaining broader relevance in the DACH region
- Rooted in our business objectives, create and own the Netflix DACH social audience & community strategy
- Be the voice of our members & fans in the room, work with consumer insights to evolve our knowledge about the audiences
- Build the Netflix long term channel strategy & prioritization based on the audience strategy
- Enable creativity within Netflix and our partners to create broad relevance, brand love and consumer advocacy for Netflix
- Own the innovation & trend management, identifying new opportunities, building a strong relationship with established and new & emerging platforms
- Be an Social Media advocate & loud voice internally and externally with partners, talent and producers
- Work closely with the internal stakeholders in marketing & PR as well as content and others
- As part of the DACH Marketing Leadership team help evolve and shape the overall Marketing strategy and lead a team of 2 individuals
- Manage a team of channel experts & own the social marketing budget
Otta's take
Xav Kearney
CTO of Otta
Netflix was started when one of the co-founders had received a $40 late fee after failing to return a film on time. Now, Netflix is one of the fastest growing technology companies, reinventing the entertainment space by providing high quality content for low fees.
This is becoming an increasingly competitive space, with deep-pocketed rivals including Amazon, Disney, Apple and AT&T. They are all spending big on content and pricing cheaply in a battle to win subscribers.
After a dwindling number of subscribers due to tough competition in 2022, Netflix is focused and committed to improving its core service which is its TV, movies and now games going forward. Post-IPO funding of $183 million from Winslow Capital at the end of 2023 followed the previous year's dumping of shares by the same company after Netflix's first loss of subscribers. This capital indicates a shifting perspective on Netflix's outlook, which saw a year-end subscriber boost.
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2000
$50m
SERIES E
Jul 1999
$30m
SERIES D
Total funding: $103.5m
Company benefits
- Work from home opportunities
Company values
- Inclusion
- You work well with people of different backgrounds, identities, values and cultures
- You are excited to help build diverse teams where everyone feels welcomed and respected
- You recognize we all have biases and work to counteract them
- You take action if someone is marginalizing a colleague
- You treat everyone with respect regardless of their position at Netflix
- Integrity
- You exhibit and are known for candor and transparency
- You only say things about colleagues that you are willing to share with them
- You admit mistakes openly and share learnings widely
- You always share relevant information internally, even when uncomfortable
- You act with good intent and trust your colleagues to do the same
- Passion
- You care deeply about Netflix‘s success
- You inspire others with your drive for excellence
- You are excited about your work
- You are proud to entertain the world
- You are tenacious and optimistic
- Innovation
- You develop new ideas that prove impactful
- You look for every opportunity to reduce complexity and keep things simple
- You challenge prevailing assumptions, and suggest better approaches
- You are flexible and thrive in a constantly evolving organization
- Curiosity
- You learn rapidly and eagerly
- You seek alternate perspectives to improve your ideas
- You see patterns and connections that other people miss
- You seek to understand members’ changing tastes and desires
Company HQ
Los Gatos, CA
Founders
Reed Hastings
(Chairman)Served two years with the Peace Corps in Switzerland. Studied Computer Science at Stanford, and founded Pure Software (which sold for a substantial profit before Netflix). Previously a Board Member at Microsoft and Facebook.
Greg Peters
(Co-CEO)Previously Netflix COO and CPO, SVP and CE of Product Development at Macrovision, VP of Engineering at Mediabolic, Director at Redhat inc, VP Engineering at NOCpulse.
People progressing
Joined as a Content Strategy Associate in LA. Moved to London after 6 months. They have been promoted to Head of Content Strategy & Analysis UK.
Salary benchmarks
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