It opted for a “continuous scale” style contract with manufacturers, allowing the possibility to charge more based on volume, rather than renegotiating during annual renewal periods. Moreover, electronics is a huge global market, and Instrumental have been careful to offer solutions that work with high manufacture but low internet-connectivity facilities, like many in China.

The company closed a round of series C funding, which will be used to expand research development for new products. With brands including Axon, Bose, Cisco, and SolarEdge using Instrumental's cloud platform and AI already, it is likely this list will expand following investment.