Email Marketing and Content Manager, Zinc Work
£45-50k
+ Share scheme
In office Monday and Thursday
2 days a week in office
Automated employee reference and background checking software
Open for applications
Automated employee reference and background checking software
21-100 employees
Open for applications
£45-50k
+ Share scheme
In office Monday and Thursday
2 days a week in office
21-100 employees
Company mission
To change the way people prove their work identity.
Role
Who you are
- A Passion for Writing: Enthusiastically craft compelling copy across various formats, including emails, blogs, and websites. You love writing! 🌟
- Diverse Writing Experience: Skilled in both long and short-form content, from engaging blogs to in-depth white papers, with a knack for storytelling and experience with using SEO reports to inform writing
- Attention to Detail: Whether it's editing, fact-checking, or ensuring consistency in messaging, content creators strive for accuracy and precision
- Email Copy Expertise: Expert in writing email copy, ensuring every message is impactful and drives engagement
- HubSpot Proficiency: Well-versed in HubSpot (or similar platforms), ready to jump in and set up effective lead nurture campaigns right away
- Idea Generator: Always buzzing with creative ideas for blog posts and email content, bringing fresh perspectives to the table
- Analytical Optimiser: Passionate about analysing content and email performance, adept at spotting opportunities for improvement and optimising workflows
- Versatile & Adaptable: Thrives in a dynamic environment, whether writing a case study one day or interviewing a customer at an event the next for a compelling blog or video
- Confident Communicator: Comfortable engaging with team members across departments and interviewing customers, ensuring rich and authentic case studies
What the job involves
- In this role you will have huge scope to make it your own. Throughout the business but particularly for this position, we encourage new ideas and maintain an agile approach that empowers you to drive and implement changes
- Email Nurture Workflows: Design and manage captivating email nurture workflows, optimise email sequences, and leverage automation to engage our audience
- Content Strategy & Creation: Lead the charge in developing a dynamic content strategy, producing engaging content such as short and long-form blogs, case studies and whitepapers
- Website & Landing Page Copywriting: Create persuasive and converting copy for our website and landing pages, turning visitors into customers with your words
- Sales & Commercial Copywriting: Craft powerful and persuasive copy for our sales team and commercial functions, supporting them in driving conversions and closing deals
- Performance Tracking & Optimisation: Monitor the performance of our content, copy, and email campaigns, continually optimising for better engagement and results
Application process
- One-sided video interview with an introduction from Charlotte, CMO & Co-founder 🤳
- 30 minute video call Interview with Rachel, Digital Marketing Manager & Jordie, Content Manager & Marketing Operations
- Final In-person interview with Tom, VP Customer, Charlotte & Sam, CoS(1.5 hours)
Salary benchmarks
Our take
The existing processes for referencing and background checking suffer from notable inefficiencies, marked by biases, time-consuming procedures, and an intimidating experience for candidates. Addressing these challenges, Zinc Work aims to solve these processes by introducing an automated reference and background-checking solution.
Setting itself apart in the market, ZinC Work focuses on the user-friendly design of its solution, its swift integration into existing Applicant Tracking Systems (ATS), and its high level of customisation. With a vision to offer a solution for background checks, Zinc covers a spectrum from criminal record checks to financial, education, identity, employment, and reference checks.
Recently securing funding, led by esteemed financial services investor AVP (AXA Venture Partners) and supported by Seedcamp, facilitating the launch of groundbreaking industry initiatives. These include the introduction of the first reusable global Right To Work check, the first Employment verification reference integrated with HMRC, and a background check template library collaboratively contributed to by over 40 Zinc Work customers. This financial injection underscored Zinc's commitment to innovation and reinforced its positon as a trailblazer in the realm of automated reference and background chec king solutions.
Kirsty
Company Specialist
Insights
Company
Employee endorsements
Team energy
"Team energy is great, there is lots of positivity and support. Because we only come in 2-3 days a week, when we are in everyone is engaged and happy..."
Funding (last 2 of 3 rounds)
Jul 2023
$6.7m
SERIES A
Mar 2022
$1.4m
SEED
Total funding: $8.5m
Company benefits
- 24 days holiday + Bank Holidays + your birthday off
- Apple laptop and latest tech gear for your home workstation
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company Retreat - this year in 🇫🇷
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
Company values
- Empathy: Seeking to understand your perspective first
- Collaboration: We will work teogether to solve problems
- Empowered: Empowering candidates with information and data
- Speed: We will work to deliver at pace
- Integrity: We are truth seekers, providing transparent information
- Pragmatic: We're a solutions oriented team that seeks to solve
Company HQ
London, UK
Articles
Leadership
Charlotte Lucy Hall
(Co-Founder)Previously a Marketing Manager at Superscript, Podcast Producer at Talent Hacks for Scaleups, and a Marketing Executive at ILTM.
Luke Shipley
(Co-Founder)Previously EMEA Head of Technology at Intelletec for 1 year. Has also co-founded stitch Leggings and Lean Lychee.
People progressing
He was a regular soldier in the Army, after leaving and studying he joined Zinc as an SDR (After a spell gold diving in FLorida). Having come in with no experience he has promoted fast through Zinc.
Tiasha joined Zinc way back in 2021, she highlighted that she wanted to work in Account Managment and has worked hard to make this career change happen.
Diversity, Equity & Inclusion at Zinc Work
- We currently do not record LGBTQIA+ status: our team is small, which means data is hard to anonymise.
- As of January 2024, 48% of the Zinc team are Ethnic Minorities.
- We offer flexible working for everyone from day one.
- Accommodations are available for everyone, regardless of status and never need to be justified: this is outlined in our DEI Statement which is accessible to all employees.
- We offer prayer space at our co-working offices, and flexible diary arrangements for employees to keep their faith.
- We’ve created a ‘Manual of Me’ page in our company Notion: to help foster understanding and allow team members to advocate for their communication style and work patterns.
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