CRM & Merchandising Data Expert, Back Market
Equity available
Relocation package available
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
Equity available
Relocation package available
501-1000 employees
Company mission
To restore trust and desire for refurbished devices.
Role
Who you are
- 3-7+ years of relevant industry experience (e-commerce, retail, marketplace…)
- Experience working in data analysis for CRM and/or eCommerce teams is a must
- A good balance of statistical/technical skills, business acumen, and communication skills
- Strong understanding of customer shopping behaviors online
- Excellent communication skills across different countries and cultures
- Proficiency in data analysis tools (e.g. Google Analytics, Tableau, SQL, Python)
- Ability to make business decisions with a data-driven approach
- Experience with machine learning and predictive modeling is a plus
What the job involves
- As a Senior Data Analyst, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys
- You will be responsible for data insight needs within the Engagement team, supporting with regular reporting, sharing insights, and proactively contributing to key projects focused on improving user engagement across multiple channels
- Be an active contributor to the marketing and product long-term engagement strategy by delivering actionable insights and recommendations on how to drive customer engagement and retention
- Build and maintain Engagement reporting within Tableau regularly, focusing on campaign analysis, purchasing trends, CRM core metrics, product performance, and more
- Proactively identify key areas of opportunities to improve engagement thanks to a deep understanding of our users’ lifetime value (LTV) and their high-value actions (HVA)
- Track and analyze repeat purchase behavior to understand patterns and identify strategies to increase this metric
- Actively contribute to building a vision of our incentives strategy (referral programs, promotional codes, gamification, etc.) to increase both acquisition and engagement
- Leverage machine learning techniques on user behavior to predict churn or propensity to purchase
- Collaborate closely with business & senior leadership, supporting their needs, and sharing analysis & recommendations in an impactful way
Otta's take
Theo Margolius
COO of Otta
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialize this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, they hope to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 16 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has raised over $1 billion in capital, which has been invested in expansion across new and current markets.
Insights
Some candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Company benefits
- An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,
- Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right)
- Professional development programs, internal mobility, and the opportunity to make your career what you want it to become
Company HQ
19th arrondissement of Paris, Paris, IDF
Founders
Previously Logistic Export Assistant at Devanlay Lacoste and Account manager at Neteven.
Vianney Vaute
(Chief Creative Officer)Previously Digital Strategist at Visual Link, Strategic Planner at BETC Paris and Strategist at Five by Five.
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