VP of Marketing, Leap Tools
AR visualisation platform
Be an early applicant
AR visualisation platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To revolutionize the retail experience and advance the frontiers of computer vision technology.
Role
Who you are
- You will set the bar high, leading a dynamic team of Product Marketers, Designers, and Marketing professionals to deliver exceptional results
- You are passionate about pushing the boundaries of a rapidly growing tech company
- You have successfully executed customized marketing strategies to meet the unique dynamics of local markets, worldwide
- You are product-focused with a competitive edge
- You are a creative and strategic thinker with a passion for innovation and a keen eye for detail
- You are relentlessly driven by curiosity and a determination to achieve transformational results
- Proven Leadership Experience: Achieved transformative results in a leadership role within a high-growth B2B tech company. The ideal candidate has contributed to scaling organizations from 250 to 500+ employees
- Product Marketing Strategy: Expertise in crafting product marketing strategies that have made a significant and measurable impact
- Strategic Planning: Ability to think about both big-picture strategy and ensure the delivery of concrete tactics
- Creative and Innovative Thinking: Demonstrated ability to think outside the box and develop unconventional growth strategies, creative campaigns, and imaginative engagement tactics that lead to measurable results
- Excellent Communication Skills: Ability to inspire and influence senior stakeholders and cross-functional teams, as well as represent the company in front of customers, partners, and the media
- Resourceful: You find clever ways to reach customers at scale while maximizing cost efficiency. Leverage tools and technology to do much more with less
What the job involves
- We’re looking for a visionary VP of Marketing to lead our marketing efforts and help us scale to new heights. You will play a pivotal role in shaping and driving our brand’s vision and strategy
- Product-driven Strategy: Work with the CEO, VP of Product, VP of Sales, and senior leadership to craft go-to-market plans, ensuring Product Marketing is equipped to define positioning and messaging that sets us up for long-term success
- Planning and Investment: Set strategic marketing priorities and metrics, ensuring marketing investments unlock growth and maximize ROI
- Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to develop strategies that support revenue goals and improve conversion rates
- Leadership and Team Development: Lead, mentor, and grow a high-performing marketing team, fostering a culture of creativity, accountability, and excellence
- Customer Insight and Market Positioning: Develop a deep understanding of the customer journey and market dynamics. Use insights to inform strategic marketing initiatives, enhance product positioning, and drive customer engagement
- Vision: Shape the vision for the Roomvo brand and all future Leap Tools brands, ensuring a strong and cohesive brand identity across all markets and channels
Application process
- Now: You upload your resume and complete a brief questionnaire
- Step 1: We arrange a video call with you to assess your abilities. You complete a take-home attention-to-detail assessment
- Step 2: You attend the second video interview soon after
- Step 3: You attend the third video interview soon after
- Step 4: You attend a culture interview
- Step 5: You meet one of the founders
- Step 6: You receive an offer
Our take
Leap Tools is an AR visualization platform that helps retail customers visualize the products they want to buy within their own homes. Using augmented reality, Leap Tools purports to increase eCommerce conversion rates by five times and increase web transactions by 10%.
Through its visualization app Roomvo, Leap Tools solves the problem of eCommerce conversion rates by literally showing what the product will look like amidst a user's other possessions, thus its main market is homeware, furniture, and accessories. This simple solution for converting potential to real customers also solves a leading problem in eCommerce at a time when 63% of all shopping journeys begin, if not end, online.
Leap Tools made its way onto Deloitte’s Fast 500 and Fast 50 for Canada in 2022, indicating a real interest in the product visualization software.
Kirsty
Company Specialist
Insights
Company
Company values
- We work in tight-knit teams to maximize speed and cultivate an ownership mentality
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run
- We promote an environment where ideas are challenged. The best ideas win!
- We're hyperfocused on our achievements and our ability to execute on our promises. We act with urgency
- It's not always about us. We give back to our community to ensure it can grow
- We love to compete and have fun. Our game nights are legendary
Company HQ
Yorkville, Toronto, ON
Leadership
Pawel Rajszel
(CEO)Also Co-Founder of Roomvo app.
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