Director of Growth Marketing, GameChanger
$185-215k
Offers Equity & Bonus
More information about location
Scorekeeping & statistics app for sports teams
Open for applications
Scorekeeping & statistics app for sports teams
201-500 employees
Open for applications
$185-215k
Offers Equity & Bonus
More information about location
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- Demonstrated success acquiring users for consumer-facing product-led growth (PLG) companies
- Expertise in mobile attribution, analytics, and measurement. We use AppsFlyer, GA4, and partner closely with our engineering and data teams
- A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer)
- Proven ability to manage budgets and drive efficient customer and revenue growth and in working with an external agency
- Familiarity with marketing automation tools and platforms (e.g., Braze, Hubspot)
- 8+ years of growth marketing experience with 4+ years leading teams at scale
- Proficient using data and experimentation to inform decisions and optimize performance
- Adaptable and eager to scale with a growing company
- Clear and concise communicator
What the job involves
- GameChanger (the #1 rated youth sports app for live streaming, scheduling, and scorekeeping) is seeking a Director of Growth Marketing to lead our efforts to acquire, retain, and engage users via digital channels
- GameChanger users are loyal, engaged, and love our product. We need your help finding more of them!
- This role reports to the VP of Data, Analytics, and Marketing, and sits on our cross-functional GTM leadership team
- Lead the optimization and development of lifecycle marketing programs to maximize user experience and value
- Own all aspects of paid user acquisition across various channels and experiment with new ones
- Develop and grow a team of marketers currently focused on lifecycle marketing and operations, and oversee agency and vendor relationships
- Manage marketing operations, including budget and resource planning, and vendor management
- Get hands-on with customer data and market insights to inform execution
- Build the foundations of experimentation within the marketing team through A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
- Collaborate with content, partnerships, events, and product marketing to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and Youtube, most do not have the technical resources to achieve this. GameChanger has recognized this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximize their community engagement.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1m
SERIES A
Total funding: $10.5m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company values
- Customer obsessed - We put our customers first, always asking, “Will this enhance their youth sports experience?”. We deeply understand our customers and work hard to anticipate their needs. We celebrate and support our customers’ contributions to their communities
- Team Players - We hold each other accountable to deliver our best effort. We are empathetic and supportive, providing a safe environment for risk taking. We listen actively, encourage debate, and commit to action. We do unglamorous work in service of the team
- Ambitious - We take on challenging initiatives designed to drive significant growth. We are mission-oriented, working with urgency to deliver value to our customers. We set a high bar, invest in development, and strive to be the best
- Empowered - We take the initiative to solve problems. We entrust decisions to those closest to the problem. We embrace individual responsibility and accountability
- Focused - We say “no” to valuable initiatives so we can concentrate resources on our most important work. We respect others’ time by limiting distractions, running efficient meetings and communicating concisely
Company HQ
East Village, New York, NY
Articles
Leadership
Sameer Ahuja
(President, not founder)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
Salary benchmarks
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