Campaign Marketing Manager, BeyondTrust
Privileged Access Management platform
Open for applications
Privileged Access Management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To protect identities, stop threats, and deliver dynamic access to empower and secure a work-from-anywhere world.
Role
Who you are
- The person in this role has experience in multiple marketing channels, excels in project management, and is adept at transforming creative campaign concepts into reality, driven by data insights
- The ideal candidate has an “always learning” mindset and thrives in a dynamic environment where versatility is key
- 5-7+ years of demand generation experience in B2B SaaS
- Experience in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
- Proficiency in leveraging paid media channels (e.g., Google, LinkedIn, Twitter) to drive campaign success
- Demonstrated experience working with key marketing functions to ensure alignment
- Hands-on experience with marketing tech, analytics, and project management tools (ex. Salesforce, 6sense, Eloqua, Outreach, etc...)
- Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner
- Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity
- Ability to prioritize multiple projects and maintain agility to adjust with market demands
- Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
What the job involves
- BeyondTrust’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships
- We are looking for a Global Campaigns Manager that can develop and execute demand generation campaigns for our ICP
- Formulate and refine the demand generation strategy of a specific segment, with a primary focus on achieving pipeline and signup targets
- Conceptualize, plan, and implement global integrated marketing campaigns across diverse tactics and channels, including but not limited to landing pages, paid search and social, email, and third-party platforms. These campaigns will be strategically designed to enhance awareness and capture demand within our ICP
- Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders. Develop campaigns optimized for distinct objectives such as awareness and conversion
- Monitor, evaluate, and analyze the end-to-end performance of marketing campaigns, and disseminate insights to stakeholders ranging from peers to executive leadership
- Project manage the execution of campaigns and programs with all stakeholders, managing the overall calendar of touchpoints for your campaigns
- Cultivate a customer-centric approach, demonstrating your understanding of our target audience and their journey. Leverage these insights to craft campaigns resonating with our ICP. Provide actionable insights to refine tactics and messaging, collaborating closely with the product marketing team
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the GTM teams on targeted campaigns and effective follow-up
- Partner across our product marketing, field marketing, brand design, revenue operations, and partnerships teams to build and execute global campaigns
Our take
Unifying in-office and remote terminals with secure authorisation, BeyondTrust is meeting the changing demands of identity security with new technology. Though it was founded in 1985, BeyondTrust modernised its systems with a new software platform in 2022, that better suits the security needs of remote work and hybrid employee structure.
This modernisation speaks volumes about the direction of BeyondTrust, which was acquired by management platform Bomgar in 2018. With a focus on cloud technology, the company has successfully adapted to the ever-changing shape of cyber security threats and continues to nurture a large client base.
On top of record growth in 2022, the company continues to add new features and capabilities to its platform, showcasing its devotion to innovation that bodes well for its performance in the future. It has also become a strong voice in the movement for better cybersecurity practices in business, conducting surveys and research into the evolving space.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2010
$3m
LATE VC
Jan 2009
$6m
LATE VC
Total funding: $12.1m
Company benefits
- Healthcare
- Retirement
- Generous time off policy
Company values
- Teamwork
- Integrity
- Humility
- Passion
- Accountability
- Results
Company HQ
Johns Creek, GA
Articles
Leadership
Janine Seebeck
(CEO, not founder)Currently Board Member at Boomi. Worked as COO and CFO at the company before becoming CEO. Previously CFO at Agilysys, and VP of Finance at PGi.
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