Global Product Marketing Manager, Docplanner
Clinics
Booking platform and management software provider for doctors
Open for applications
Booking platform and management software provider for doctors
1001+ employees
Open for applications
1001+ employees
Company mission
To make the healthcare experience more human, via free doctor reviews and bookings for patients, and practice management tools for doctors.
Role
Who you are
- Extensive product marketing or broader marketing experience
- Proven experience in designing and executing product launch strategies with measureable impact
- Experience managing simultaneously several projects across multiple stakeholders in various locations
- Experience developing and executing marketing campaigns
- Thrived in a data-driven organization where impact is measured in terms of customer acquisition / adoption / retention
- Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs
- Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights)
- Hands-on, self- starter approach and can do attitude
- Fluency in English; plus ideally another one of our “core Docplanner” languages: Spanish, Portuguese (Brazilian), Italian, or German
- Industry experience in healthcare / healthtech or SaaS, B2B as a bonus
What the job involves
- We are looking for a Product Marketing Manager to join our global product marketing team
- This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human
- In this role, you will be responsible for developing and executing go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption
- You will orchestrate and execute launches of new products and features
- You will work hand in hand with product team and GTM teams (marketing, sales, customer success) to make launches happen
- You will act as clinics’ ambassador through connecting product and marketing teams to the customer and market insights
- You will segment customers, learn about their journey and understand competitive and market dynamics
- Storytelling will be a crucial part of this role - you’ll shape how the market thinks about DocPlanner products for clinics, manage product communication with customers, and contribute to integrated marketing plans
- You’ll enable others to tell this story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner
- Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams
- Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrapy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams
- Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel
- Support sales enablement teams with training and materials about the newly launched product and features
- Drive strategic project intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches
- Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers
- Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests
- Act as a bridge between product and marketing teams
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for 30M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polsih tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
May 2019
$88.2m
SERIES E
May 2017
$16.6m
SERIES D
Total funding: $138.8m
Company benefits
- English classes
- Stock Option plan
- Free health insurance & wellnes Ifeel platform (unlimited)
- Corporate access with Andjoy colaboration
- Off days package
- Additional paid holiday on your birthday to celebrate with your loved ones or to have a self-care day!
- Flexible working hours
- Working from home policy (up to 3 days per week)
Company values
- Leave your comfort zone
- Focus on results not tasks
- Give feedback now, directly
- Keep it simple
- Do what you love
- Hustle, hit, never quit
Company HQ
Czyste, Warsaw, Masovian Voivodeship
Articles
Leadership
Mariusz Gralewski
(CEO)A Computer Science graduate from Warsaw University of Technology.
Luca Puccioni
(CEO)Previously Vice President and Chief Sales Officer at Groupon, he subsequently worked as Director for Southern European Sales at HomeAway.
Lucek Samulowski
(CPO)Previously Senior HR Business Partner at Unilever, he went on to serve as Head of HR at GoldenLine Sp.
Salary benchmarks
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