Product Marketing Manager, Bark
+ Share options
2+ days a week in office
Marketplace for Service Professionals
Be an early applicant
Marketplace for Service Professionals
201-500 employees
Be an early applicant
+ Share options
2+ days a week in office
201-500 employees
Company mission
To revolutionise and become the market leading, go-to online marketplace for professional services.
Role
Who you are
- 3-5 years experience in product marketing, in a B2B and start up environment
- Strong understanding of product development and go-to-market strategies
- Proficiency in market research, competitive analysis, and customer segmentation
- Experience with marketing automation tools, CRM systems, and analytics platforms
- Ability to work collaboratively across teams and manage multiple projects in a fast-paced and OKR driven environment
- Data-driven mindset with strong analytical skills and attention to detail
- Creativity and problem-solving skills to innovate marketing approaches
What the job involves
- In the newly created Product Marketing Manager role, you will be responsible for driving the success of our products in the market
- You will work closely with cross-functional teams, including product development, finance, sales and customer success, to craft and execute go-to-market strategies that effectively communicate product value to our target customers
- You will also play a key role in customer research, competitive analysis, and messaging development to ensure our products are well-positioned to drive growth
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for product launches, ensuring alignment with overall business goals and objectives
- Product Positioning & Messaging: Define and articulate product positioning, messaging, and unique value propositions that differentiate our products in the market
- Market Research & Competitive Intelligence: Conduct in-depth market research to understand customer needs and market trends as well as the competitive landscape. Use insights to inform product development and marketing strategies
- Sales Enablement: Create sales presentations, and collateral to support the sales team in driving product adoption and revenue growth. Provide ongoing training to ensure consistent messaging
- Content Creation: Work with the content team to develop a variety of content including case studies, blog posts, and webinars that effectively communicate product benefits and value to different customer segments
- Voice of the Customer: Collaborate with the CRM and customer success teams to gather customer feedback, identify success stories as well as gaps in our service and become the voice of the customer in business meetings
- Performance Analysis: Monitor and analyse the performance of product marketing initiatives, adjusting strategies and tactics to optimise results
Application process
- We usually respond within three days
- Screening Call with Talent Partner (30 mins)
- 1st Stage - Hiring Manager Stage (30 mins)
- 2nd Stage - Technical Task (60 mins)
- 3rd Stage - Values interview (30 mins)
Salary benchmarks
Our take
Bark is the UK's largest & fastest growing services marketplace, connecting consumers and businesses with the right professional for their project in thousands of unique categories. A customer can simply post a service requirement (they call this a Bark!) and their technology goes out and finds relevant professionals instantly.
Professionals who are interested in quoting for the work can post their responses to the customer. The customer can then speak to the seller, view their profile and read Bark reviews before choosing the best pro for their job.
Bark now boasts over 8 million users booking pros stretching from gardeners and cleaners to counsellors and accountants across 11 countries. The company's active expansion into new markets has been slow but sure. With this, coupled with the shift in behaviour towards acquiring professional services, Bark seems to be on a path of definite growth for years to come.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
39% female employees
44% employee growth in 12 months
Company
Employee endorsements
Challenging work
"Bark offers a blank canvas for directing your focus, allowing you to shape the future in impactful ways. Whether it's building scalable processes,..."
Company benefits
- Enhanced Wellhub membership for all employees with access to state-of-the-art gyms, fitness classes and mental health courses
- Daily breakfast, fruit and drinks on us. We also have monthly lunch pop-ups, from sushi to burritos
- Innovative culture: If you enjoy being at the forefront of the industry, rapidly changing environments and working alongside inspiring and creative individuals, this is the place for you
- Equity: Share options in a rapidly growing company whose founders have a proven track record and are private equity-backed
- Regular wellness weeks, including: Private Harley Street GP appointments (in office)🏥 Therapy sessions📝 Massages💆🏽♀️ Wellbeing workshops🎨 Financial advice💰
- L&D Budget: Your development is key to us. Annual £1,000 budget to spend on your development
- Private medical insurance, through Bupa Healthcare
Company values
- Take it on Together: Diverse thinking creates innovative solutions
- Elevate with Excellence: We set the bar high, and we go above it
- Find a Way: The is power in exploration
- Think Bold: We live by impact-led decision making
Company HQ
Paddington, London, UK
Articles
Leadership
Gilles Despas
(CEO)Current CEO of Bark.com.
Diversity, Equity & Inclusion at Bark
Paul Anderson (Senior Talent Partner)
- Our approach to diversity at Bark is simple: it’s about embracing everyone. We have over 77 nationalities operating across 11 countries!
- Fostering an inclusive environment where everyone can thrive is our ongoing priority at Bark. We are committed to hiring, retaining and developing a globally diverse workforce that is passionate about making sure our customers succeed.
- We pride ourselves on everyone feeling comfortable bringing their authentic self to work. You'll be treated with respect and support throughout the interview process and once you join Bark 😊
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