Digital Marketing Manager, Cribl
$99-125k
+ Equity
Data engine for IT & security
Open for applications
Data engine for IT & security
501-1000 employees
Open for applications
$99-125k
+ Equity
501-1000 employees
Company mission
To make observability viable for any organization, giving their customers visibility and control while maximizing value from existing tools, with pricing that is accessible for all.
Role
Who you are
- Minimum of 3-5 years experience in Digital Marketing, ideally with at least 12 months managing webinars, demo programs, and/or content syndication programs
- Strong proactivity, accountability, and a spirit of innovation
- Strong communication skills and confident publicly representing Cribl at a high-level
- Comfortable and energized operating in a fast-paced environment, and passionate about technology and working with startup companies
- Highly data-driven, analytical, and resourceful to tackle hard questions amidst ambiguity
- Proficiency with Salesforce and Marketing reporting tools
- Experience in B2B Enterprise SaaS marketing is a plus
What the job involves
- Cribl is looking for a digital & demand generation specialist to own the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers, helping them to understand approaches to their problems, find solutions and realize the full potential of Cribl's products
- You'll be a key member of the Revenue Marketing team, planning out and delivering compelling digital moments through the funnel for our audence segments - driving the interlock between campaigns and content contributors across Marketing
- All ultimately resulting in happy customers, impacting the pipeline, and winning business to contribute to our continued growth story
- Lead the creation and execution of Cribl’s webinar calendar based on data-driven insights of what works and what doesn't, define the content strategy, and work with stakeholders to ideate and develop content inline with this guidance and to have the greatest pipeline impact
- Be a webinar and digital programs subject matter expert – advising on latest best practices, benchmarking against our current and adjacent categories, running test-and-learn initiatives, driving the content strategy to create a compelling roadmap of activities that inspires greater learning, while driving engagement and greater product intent
- Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines to maintain a regular cadence of live and on-demand programming
- Manage the end-to-end implementation across program build and promotion for webinars and content syndication (with Marketing Operations, Web, Advertising, Channel, Sales, External Vendors, etc..) including in-flight review and optimizations
- Proactively plan for 3 marquee, global live webinars per quarter, while working cross-functionally with SMEs to facilitate a strong content cadence for on-demand webinars to support webinar syndication, BrightTALK organic subscriber growth, drive AQL volumes, and cultivate self-serve learning for prospects and customers
- Evolve our webinar program strategy to support the optimum mix of channel content (customer stories, use cases, thought leadership, etc..), determine process efficiencies & optimizations across the cross-functional team to enable greater scalability, faster time to market, and ultimately, greatest opportunity for pipeline impact
- Cultivate a feedback loop by sharing post-event reporting to marketing & sales and creating follow-on messaging and materials to support enablement, as necessary
- Program reporting – regular program analysis and briefings; presenting pipeline and revenue impact of ongoing programs and leveraging these data points to enhance program strategy and inform content strategy discussions with stakeholders
- Own on-demand publishing across owned and paid resources – including identifying and running 3rd party promotional platforms to drive long-tail engagement
- Program management, activation, and optimization of our content syndication channels, including governance of all operational lead capture & flow requirements, weekly lead tracking and reporting across vendors to assess pacing in alignment with goals, and making recommendations on channel optimization and budget allocation based on performance
- Establish processes and procedures to facilitate cross-functional work and accelerate delivery of programs, maintaining documentation and refining as program areas mature and scale
- Additional digital marketing deliverables in support of Product Launches as required, as well as other programmatic support as needs arise. This includes ad-hoc writing and execution support for other program requirements in the short term, and helping define opportunities for long term initiatives
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Stock Options
- Medical, dental, and vision insurance
- Flexible spending account (FSA)
- Parental Leave
- Professional Development and Career Growth
- Generous Vacation and Holiday Policy, including 2 Floating Holidays for holidays you observe
- Employee Resource Groups that reflect our values driven company culture
- Remote-first
- 401(k) plan offered
Company values
- Customers First, Always - First we help customers. Then everything else
- Irreverent, but Serious - We are a serious company with a love for goats and jokes
- Curious - We seek to understand problems and the people who have them before taking action
- Transparent - Trust is earned when everyone is on the same page
- Together - We are collaborative. We are kind. We are open
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Clint Sharp
(CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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