Head of Growth, Open
+ Equity
Office located in Venice, CA
Mindfulness & meditation learning platform
Open for applications
Mindfulness & meditation learning platform
21-100 employees
Open for applications
+ Equity
Office located in Venice, CA
21-100 employees
Company mission
To broaden the world of modern meditation, drawing from practices old and new, designing varied, reliable ways in to the present moment.
Role
Who you are
- A strong background in Growth / Performance Marketing with 5-7+ years of experience (1-2 years in leadership)
- Proven track record of developing and executing successful growth marketing strategies in consumer industries
- Excellent communication and collaboration skills
- Exceptional analytical skills, with proficiency in utilizing data to drive decision-making and marketing optimization
- Strong understanding of marketing analytics tools (e.g., Facebook Ads Manager, Google Analytics, Klaviyo)
- Experience managing large budgets effectively and delivering positive ROI
- Leadership qualities that inspire team collaboration, innovation, and excellence
- Ability to work in a fast-paced, startup environment
- Passion for mindfulness and wellness
- The ideal candidate will be a creative, highly analytical, results-driven leader with a world-class understanding of the consumer app marketing landscape and a passion for the Open brand
What the job involves
- Open is seeking a Head of Growth to lead our performance marketing strategies across multiple channels, with specific focuses on user acquisition and retention
- Strategic Leadership: Develop and execute a comprehensive performance marketing strategy to drive user acquisition, engagement, and retention
- Channel Management: Oversee marketing efforts across various channels, including but not limited to: (1) Paid digital advertising (across Facebook/Instagram, Google, LinkedIn, TikTok), (2) Organic social media platforms (Instagram, Facebook, Twitter, LinkedIn), (3) Content marketing and SEO, (4) Email marketing campaigns, (5) Affiliate and partnership marketing, (6) Influencer collaborations
- Reporting: Provide regular reports to the executive team on campaign performance, insights, and strategic recommendations to maximize Open’s future growth
- Analytics and Optimization: Utilize analytics tools to monitor and analyze campaign performance. Make data-driven decisions to optimize campaigns for maximum ROI and efficiency
- Budget Management: Manage the marketing budget effectively, allocating resources to various channels based on performance and potential
- Creative Campaign Development: Collaborate with the creative team to develop impactful marketing campaigns that resonate with our target audience
- Cross-Functional Collaboration: Work closely with product, sales, and content teams to ensure alignment of marketing strategies with company goals
- Market Research: Conduct thorough market research to understand industry trends, competitor strategies, and customer preferences
Our take
It's easy to get caught up in today's on-demand digital world, something that can lead to poor mental health and a lack of mindfulness. Whilst many mobile apps have been developed to help people tackle this, through activities such as meditation, such apps focus on independent learning experiences and specialize in particular areas instead of focusing on a wider idea of mindfulness.
Open provides a learning platform for mindfulness and meditation, allowing users to access professionally-led video classes across a variety of activities such as meditation, yoga, music, and spirituality. The company also sells sustainable and gender-neutral clothing that supports its philosophy of mindfulness and is designed for comfort during meditation and yoga.
Whilst many meditation apps on the market will present Open with strong competition, the company stands out with its unified approach to mindfulness - providing content and clothing for a wider mindful lifestyle instead of specializing in a single activity. The company has also partnered with a large portfolio of highly-qualified teachers, providing expertise that can be difficult to find in existing solutions.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
26% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$9m
SERIES A
Nov 2019
$5.4m
SEED
Total funding: $14.4m
Company benefits
- Healthcare (health, dental, vision)
- Flexible PTO
- Access to all Open classes (in-person & virtually)
- Equity
Company HQ
Downtown Los Angeles, Los Angeles, CA
Articles
Leadership
Raed Khawaja
(CEO)Experience as GTM, Head of Strategy, and Head of eCommerce for PepsiCo from 2011 to 2014. Director at Jyve from 2016 to 2018.
Peter Tseng
(CTO)Experience as a Software Engineer at DoorDash from 2013 to 2015. Investor at SV Angel from 2016 to 2019.
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