Affiliate Marketing Manager, Klaviyo
Performance Marketing
$124-186k
1+ day a week in office (San Mateo, CA)
Intelligent marketing automation powered by customer data
Job no longer available
Intelligent marketing automation powered by customer data
1001+ employees
Job no longer available
$124-186k
1+ day a week in office (San Mateo, CA)
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- This role requires a strategic thinker with a proven track record in affiliate marketing, preferably in the B2B SaaS sector, who can drive significant growth and revenue through effective partner management
- The successful candidate will have a deep understanding of the affiliate landscape, strong analytical skills, and the ability to build and nurture long-term relationships with affiliates
- 8+ years of digital media experience, with minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g. Paid Search, Product Listing etc.) a plus
- Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS etc.)
- Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional team
- Strong understanding of measurement and experience with different attribution models
- Detailed-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening
- Strong Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
- Strong organizational, time management and collaboration skills with ability to operate independently in a fast-paced, agile and high growth environment
- Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)
What the job involves
- We’re looking for an amazing addition to join our Performance Marketing team as Manager, Affiliate Marketing
- The ideal candidate will be responsible for scaling an affiliate program from the ground up, including strategy development, partner recruitment, and performance optimization
- This role reports into a Boston-based Manager, and works primarily with a US-based team across multiple time zones
- Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiativesApply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations and more
- Track, analyze, report and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives
- Partner with cross-functional Marketing teams including Content, Product Marketing, Web and Creative to ensure ensuring consistent messaging and branding and streamlined asset delivery for affiliate enablement
- Navigate cross-department conversations legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements
- Optimize full user experience from affiliate link through to sign up and conversion to paying customer
- Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
- Manage agency partner, ensuring that tasks are completed to the highest-standards
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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