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AB Tasty

Customer experience optimization

201-500 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Analytics
  • SaaS
Sainte-Avoye, Paris, France

Company mission

To help companies optimize every step of a customer's journey.

Led by a woman
Top investors

Many candidates hear
back within 2 weeks

1% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Enterprises have to move and adapt quickly in order to keep their customers happy, but this isn't always easy. AB Tasty uses embedded AI and automation to help large-scale companies deliver best-in-class customer experiences.

AB Tasty serves a wide range of companies, but focuses largely on e-commerce, travel platforms and fashion retail websites. Their technology easily integrates into any website, and this ease-of-use is a big draw for enterprises. The company now serves around 900 clients, including Cartier, Disney and USA Today. This roster, along with AB Tasty's impressive funding success, are clear indicators that the company is performing well.

AB Tasty has successfully expanded into the US, with revenue there growing by 480% in just two years. The company continued forging partnerships and growing its product through the acquisition of AI-driven personalization provider Epoq in the autumn of 2022, expanding its European customer base.

Company values

  • Team spirit
  • Kindness

Funding (last 2 of 4 rounds)

Jul 2020



May 2017




Total funding

This company has top investors


Previously worked as a Product Manager at Adlink Media, and as SEM and Affiliate Manager at Keyade.

Rémi Aubert


Previously worked as an SEO Manager at Twenga, and was an SEM and Affiliate Manager at Keyade.

Jobs (12)

All locations

Software Engineering