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URL shortener tool

201-500 employees
  • B2B
  • Internal tools
  • SaaS
Flatiron District, New York, NY

Company mission

Bitly's mission is to help businesses to grow and protect their brands by fostering deeper connections with users on the internet. It allows client companies to shorten their URLs, providing trusted and concise call-to-action links while using analytics and insights to maximise their marketing campaigns.

Top investors

Few candidates hear
back within 2 weeks

13% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Bitly provides the service of shortening URLs along with offering link management for companies. Many major companies utilize shorter URLs for branding reasons; for example, Pepsi uses

Shortened URLs have become big business, and competition in the space comes from the likes of TinyURL, along with Rebrandly and BL.INK. Bitly, that was majority purchased by Spectrum Equity for $63 million in 2017, has raised massive amounts of funding and achieved impressive annual revenues, and certainly seems to have established itself as a credible business in the market.

After acquiring leading QR code platform Egoditor and its flagship site QR Code Generator in 2021, Bitly has embarked upon rapid expansion, and added to the pool of talent across the business. For now, the company's focus seems to be on growing its global SaaS footprint; targeting QR Codes, link-in-bio, and link management.


  • Stock Options
  • Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
  • 401k with up to 4% employer match
  • One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance
  • Wellness reimbursement program
  • Partial cell phone service reimbursement
  • Voluntary LegalShield for legal services and IDShield for identity theft protection
  • Unlimited vacation, personal time, and flexible work from home policies
  • Remote options & work from home stipend
  • Generous parental leave policies; maternity and parental leave for growing families
  • Budget for professional development opportunities, including courses and conference attendance
  • Snacks, drinks, and weekly catered lunches
  • Company sponsored volunteering opportunities

Company values

  • Customer First - We are fiercely committed to our customers’ success. Our job is to ensure that our trusted platform, performance, and people help customers achieve their goals.
  • Growth Focused - We are building a fast-growing, healthy business powered by quick learning, constant optimisation, and data-driven decisions.
  • R.E.S.P.E.C.T - We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do.
  • >(!=) - We are driven to win, bring our “A Game” to work each day, and deliver exceptional results..
  • Do or Do Not, There is No Try - We say what we are going to do, and we do it.

Funding (last 2 of 5 rounds)

Jul 2012



Oct 2010




Total funding

This company has top investors


Toby Gabriner

(CEO, not founder)

Was an Investor and Board Member at both Improvado and Popwallet. Former CEO of NextRoll, Inc.

Jobs (6)

All locations

Software Engineering