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Feedr

Healthy, delicious food delivered to the workplace

21-100 employees
  • B2B
  • Marketplace
  • Sustainability
  • Food
  • Wellbeing
52 Tabernacle Street, London, EC2A 4NJ

Company mission

To sustainably deliver tasted-and-tested food fresh from local vendors.

Insights

Top investors

Many candidates hear
back within 2 weeks

60% female employees

21% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Feedr is targeting an estimated £4.7bn contract catering market and £20bn grab and go market. Consumers who are becoming more conscious at choosing healthier, more nutritious meal options could help them standout as a more attractive option.

Adopting a B2B2C model, Feedr attracts companies to sign up and subsidises the meals their staff order as an additional perk to boost employee well-being. This also forms part of the company’s talent recruitment and retention strategy.

Unlike on-demand food delivery options such as Uber Eats and Deliveroo, Feedr has a lower fleet requirement to perform its delivery service, as lunch orders are cut off and consolidated at 10.30am each day.

In addition, Feedr differentiates itself by curating a set of menus tailored based on the user’s order history. Feedr started off operating in London, and say they are looking to expand the service to new geographical areas.

Benefits

  • Daily lunches provided through our platform for every day you're in the office (and breakfast on Tuesdays!)
  • 30 days holiday, plus bank holidays
  • Hybrid office and remote working with a central London office location
  • A learning and development budget plus 6 days per year to use toward your own professional development
  • Cycle to work and Tech schemes
  • Salary Sacrifice pension scheme
  • Eyecare Vouchers (Tests and Spectacles)
  • Gym Discount Scheme
  • 2 x Volunteer Days per year
  • Employee Assistance Programme
  • Remote working budget
  • Access to hundreds of discounts and offers on our employee benefits platform
  • Central London, dog friendly office

Company values

  • NEIGHBOURLY - We’re the friendly workplace neighbour always looking out for others and never passing on a lunch invite. We’ll bring the grazing boards and the latest restaurant tips, too
  • HUNGRY - We’re always hungry. Yes, we are food fanatics, but we also approach everything with enthusiasm and thrive for more in everything we do.
  • THOUGHTFUL - We think. A lot. We reflect and plan, we approach our customers and vendors with integrity, and continue to nudge the food delivery industry forward on sustainability..

Funding (2 rounds)

Nov 2018

$1.9m

EARLY VC

Jun 2018

$0.7m

SEED

$2.6m

Total funding

This company has top investors

Founders

With a wealth of experience, including serving as co-CEO of HelloFresh US, Adrian is passionate about food and building great businesses. He lives in Berlin with his wife and 2 kids.

People progressing

Sarah started her time at Feedr as Vendor Account Executive in 2018, quickly progressing. In 2023 Sarah has been appointed VP of Customer Success and Vendor Relations, helping to lead to the company!

Diversity & Inclusion at Feedr

  • At Feedr we believe diversity & inclusion should be a part of everything we do. We constantly strive to celebrate everyone's differences, from showcasing the diversity of our vendors to celebrating internally within the team. Using our D&I calendar, we try to celebrate and educate on all different forms of diversity in the workplace. Our office is a safe space for people from any background.
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