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Persona

Identity verification platform for businesses

201-500 employees
  • B2B
  • Security
  • Enterprise
  • Compliance
  • Privacy
  • API
  • Automation
  • Identity
540 Howard Street, Floor 2 #126, San Francisco, California, 94105, United States

Company mission

To create the ideal identity verification experience for your business and customers.

Top investors

Few candidates hear
back within 2 weeks

40% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Persona enables businesses to verify customer identities, bringing trust to online interactions and helping with age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows that cover any use case.

Businesses and governmental organisations can access Persona’s platform by way of an API, which lets them use a variety of documents from government-issued IDs through to biometrics to verify that customers are who they say they are. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral signals to provide a more holistic view of a user’s risk profile which is useful in financial and insurance applications.

Having raised a large amount of funding through 2021, Persona has been focusing on scaling its offering and has developed a worldwide market presence, being used in almost every country and available in 20 languages. Going forward Persona will continue to play a valuable role in protecting businesses against losses associated with identity fraud, forming an identity layer to make the internet safer and more trusted.

Benefits

  • Professional Development
  • Catered meals
  • Wellness benefit
  • 401(k)
  • Unlimited time off
  • Parental benefits
  • Mental health
  • Health and wellness
  • Bevsday (free drink on Wednesday)
  • Family planning

Company values

  • People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
  • Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
  • Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
  • Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
  • Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
  • Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.

Funding (last 2 of 4 rounds)

Sep 2021

$150m

SERIES C

May 2021

$50m

SERIES B

$217.6m

Total funding

This company has top investors

Founders

Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.

Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.

Endorsements

All

Nice people (1)

Open and honest communication (1)

Innovative product (1)

Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at the company, including C-Suite! Everyone works hard, and does so in a friendly way, taking opportunities to praise each other!

Data

Nice people

Oct 2022

There is a clear policy of ask questions when you need help. The product is incredibly innovative, and with that comes complexities, so there is a true open dialogue that happens across all teams.

Data

Open and honest communication

Oct 2022

Persona is highly customizable to our customers, and each company we partner with is able to create their own fully integrated implementation of the software. It is a very impressive product, that seems to get stronger every week!

Data

Innovative product

Oct 2022

Jobs (12)

All locations

Software Engineering