Senior Demand Generation Manager, Cresta
Bonus + Equity available
Real-time intelligence for contact centers
Job no longer available
Real-time intelligence for contact centers
201-500 employees
Job no longer available
Bonus + Equity available
201-500 employees
Company mission
To use AI to help people learn high-value skills and make business radically more productive.
Role
Who you are
- 4+ years in marketing execution, preferably in B2B software
- Campaign Expertise: 2+ years in campaign planning and execution in relevant industries
- Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
- Strong ability to work well across teams
- Project Management: Excellent project management skills with a keen attention to detail
- High sense of urgency and ability to manage multiple projects and webinars simultaneously
- Ability to assess and prioritize workload in a deadline-driven environment
What the job involves
- We’re looking for a Strategic Demand Generation Manager to develop and execute end-to-end campaigns
- You’ll be instrumental in generating and nurturing high-quality leads through innovative and data-driven strategies
- You’ll be the czar of non-paid channels: email, webinars, and direct mail
- Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
- Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
- Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
- Partner with our content marketing team to create compelling, targeted content
- Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
Otta's take
Xav Kearney
CTO of Otta
Cresta is an innovative customer service platform, which leverages artificial intelligence in order to assist sales and service agents in improving their performance. The platform identifies the best employees, and analyses why they outperform their colleagues, before providing personalized guidance to other members of staff.
This unique approach makes it possible to share best practices rapidly, and both improve and consistently implement customer service across an organisation. The app is fully compatible with mobile platforms, effectively providing an expert at every customer touch point. In addition to this, the machine learning aspect of Cresta enables companies to continually optimize their performance.
Considering that over a trillion dollars is spent by businesses globally on customer service calls every year, Cresta has been afforded a massive opportunity if it can continue to improve this side of business for its clients. The company has already been recognized as an innovator in the space, and the expansion of its AI solutions suggests it is poised and ready to move with the times and find further success.
Insights
Company
Funding (last 2 of 3 rounds)
Mar 2022
$80m
SERIES C
Mar 2021
$50m
SERIES B
Total funding: $151m
Company benefits
- Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
- Weekly lunch & learn
- Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us
Company values
- Don't accept the customer's status quo. Obsess over inventing on behalf of the customer. 99% of the world's innovations have yet to be discovered.
- Hustle after every ball. Every day, every line of code and each team member collectively builds the bigger picture. Don't settle for stagnation and don't settle for a no - find a way.
- Trust and amplify. We are building a long term team. Implicitly trust the team and show respect to everyone. Deliver direct and candid feedback - it helps everyone grow. Build bridges that invest in others.
- Move with speed, not haste. Speed is critical. Our success depends on our pace of innovation. However, technical debt is real. Build with the long term plan in mind.
- Obsess over the result. Move with determination, intensity and focus on the customer's result. Value the team's ego over individual ego: the best idea and result wins.
- Have a leader's mindset. Leaders set the benchmark for behavior and inspire others to grow. It's never why the company does something - it's our company, let's build it.
Company HQ
University South, Palo Alto, CA
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