Senior Marketing Operations Lead, Lokalise
+ Stock options
More information about location
Localization platform for agile teams
Be an early applicant
Localization platform for agile teams
201-500 employees
Be an early applicant
+ Stock options
More information about location
201-500 employees
Company mission
To eliminate the hassle of localization by providing tools to automate, integrate, and better manage your translations.
Role
Who you are
- 8+ years in marketing operations, with proven experience in a leadership role, driving operational strategies and overseeing high-performing teams or acting as a leader in your field
- Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Strong understanding of marketing funnels, lead nurturing, and customer lifecycle management
- Strong proficiency in data analysis, using insights to drive business decisions. Proven ability to translate complex data into actionable marketing strategies that impact overall business growth
- Exceptional leadership skills with the ability to communicate, influence, and collaborate effectively with senior stakeholders and cross-functional teams. Demonstrated success in driving change and improving marketing outcomes through operational excellence
- Strong background in developing and optimising marketing processes, workflows, and systems for scalability and efficiency. Ability to manage multiple projects and deadlines in a fast-paced environment
- A forward-thinker with a passion for staying on top of marketing technology trends and continuously seeking out new opportunities for operational improvements
What the job involves
- We are seeking an accomplished and strategic leader to join our team as the Senior Marketing Operations Lead
- This person will lead the Marketing Operations (MOPS) function, driving the strategic vision and execution to optimise marketing performance across the organisation
- As an expert in the field, the Senior Lead will set and manage operational strategies, collaborate cross-functionally to influence business decisions, and drive results through data-driven insights and effective process management
- This role is pivotal in ensuring our marketing organisation operates with efficiency, scalability, and innovation to support our growth objectives. You will report to the CMO
- MOPS Strategic Leadership & Vision: Define and lead the overarching strategy for the Marketing Operations function, ensuring the prioritisation and alignment with business goals and marketing objectives. Create scalable frameworks and processes that drive efficiency and performance across all marketing channels
- Cross-functional Collaboration: Act as the marketing operations liaison across Rev Ops, IT, Product, and Finance to ensure seamless integration of technology, data, and processes. Influence key stakeholders to adopt operational improvements based on best practices and data insights
- Operational Excellence: Own and optimise the marketing technology stack, including automation tools, CRM, and analytics platforms. Ensure all platforms are effectively integrated and aligned to support broader marketing and sales initiatives
- Data-Driven Decision Making: Own the marketing data, from tracking and attribution to data accuracy and usability. Collaborate closely with the Data and Finance teams to assess the effectiveness of marketing strategies, channels, and campaigns to guide data-driven decision-making
- Team Leadership & Development: Build, mentor, and lead a high-performing Marketing Operations team. Ensure the team is aligned on strategic goals while continuously fostering a culture of innovation, collaboration, and excellence
- Campaign Management, Optimisation, and Reporting: Ensure the efficient execution of all marketing programmes by overseeing systems, workflows, and process automations. Drive continuous improvement of marketing operations processes to enhance lead generation, nurturing, and conversion efforts
Our take
Localization can be a headache for companies shipping products to new markets, involving lengthy manual work and often highly general tools like Excel. Add to that the complexities of updating localization strategies to align with new agile software development methods, and it can prove a real hurdle for companies looking to expand their global footprint.
Lokalise allows for localization to be centralized and knitted more tightly into the development process, anticipating pernickety issues like formatting errors thrown up if translations require more space in the target language. This is a substantial development on translation-only services, but it’s becoming an industry standard also offered by competitors like RWS and Memsource.
What will help the relatively young Lokalise compete is a 2,500+ strong customer roster, which includes major enterprises like Revolut, Virgin Mobile, and Starbucks. It’s helped Lokalise cause a stir in the industry, and with global expansion on the rise across all major sectors, it should help the company continue its already impressive growth going forwards.
Steph
Company Specialist
Insights
Company
Employee endorsements
Flexible working
"Working remotely means we manage our energy - not our time and so I find space for everything that matters to me while giving it my all at work...."
Funding (last 2 of 4 rounds)
Feb 2023
$61.7m
LATE VC
Dec 2021
$50m
SERIES B
Total funding: $117.8m
Company benefits
- Coworking allowance
- Unlimited PTO and Work-life balance
- Health insurance
- Top-notch tech equipment to work with
- Parental leave
- Personal development budget
- Stock options
- Fun & close-knit team, on- and offline meetings (off-sites)
- Wellness benefits
- 100% remote async work
- Positive Impact (carbon-neutral company)
- Mental health support
- Full-time remote work
- Company events
- Budget for home office set-up
Company values
- Be direct and kind. Put yourself in others' shoes.
- Support one another. Thrive together.
- Build competence. Keep growing.
- Take ownership. Optimize for impact.
- Aim high. Stay down to earth.
Company HQ
Camden, DE
Articles
Leadership
Nick Ustinov
(CEO)A serial co-founder and CEO, who has filled these roles at inbox.lv, Vide Infra Group, Double Coffee, Pozitel Telecom, and Roamerapp.
Petr Antropov
(CRO)Has been on the boards of Forticom (where he was also CFO), OK.RU, and Open Media Group, and served as MD at KBC Securities Ukraine. Went on to co-found Megogo.net and Roamerapp, then work in business development at Apply.
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