Senior Data Marketing Analyst, Lokalise
+ Stock options
More information about location
Localization platform for agile teams
Job no longer available
Localization platform for agile teams
201-500 employees
Job no longer available
+ Stock options
More information about location
201-500 employees
Company mission
To eliminate the hassle of localization by providing tools to automate, integrate, and better manage your translations.
Role
Who you are
- Solid experience in marketing analysis or technical marketing roles
- Advanced skills in GA4 and SQL
- Strong understanding of channel mix modeling
- Understanding of statistical models and regression analysis, and their application in demand generation
- Proficiency in implementing and optimizing automation workflows
Desirable
- Familiarity with Python (Pandas/NumPy) and Make
- Background in performance marketing or AdOps
- Familiarity with Wordpress and web dev basics
What the job involves
- We are seeking a skilled Senior Data Marketing Analyst to join our DemandGen/marketing team.
- Track, and report on organic and paid traffic performance, user behavior, and lead attribution
- Analyze marketing data to identify trends, insights, and optimization opportunities
- Implement automation solutions that enhance efficiency and streamline workflows
- Facilitate & manage integrations between tools and platforms, including API connections, Zaps, etc
- Analyze the effectiveness of the channel mix to derive informed forecasts & conclusions
- Enhance our lead scoring, the accuracy of tracking & attributing conversions to marketing efforts
Otta's take
Xav Kearney
CTO of Otta
Localization can be a headache for companies shipping products to new markets, involving lengthy manual work and often highly general tools like Excel. Add to that the complexities of updating localization strategies to align with new agile software development methods, and it can prove a real hurdle for companies looking to expand their global footprint.
Lokalise allows for localization to be centralized and knitted more tightly into the development process, anticipating pernickety issues like formatting errors thrown up if translations require more space in the target language. This is a substantial development on translation-only services, but it’s becoming an industry standard also offered by competitors like RWS and Memsource.
What will help the relatively young Lokalise compete is a 2,500+ strong customer roster, which includes major enterprises like Revolut, Virgin Mobile, and Starbucks. It’s helped Lokalise cause a stir in the industry, and with global expansion on the rise across all major sectors, it should help the company continue its already impressive growth going forwards.
Insights
Company
Employee endorsements
Flexible working
"Working remotely means we manage our energy - not our time and so I find space for everything that matters to me while giving it my all at work...."
Funding (last 2 of 4 rounds)
Feb 2023
$61.7m
LATE VC
Dec 2021
$50m
SERIES B
Total funding: $117.8m
Company benefits
- Coworking allowance
- Unlimited PTO and Work-life balance
- Health insurance
- Top-notch tech equipment to work with
- Parental leave
- Personal development budget
- Stock options
- Fun & close-knit team, on- and offline meetings (off-sites)
- Wellness benefits
- 100% remote async work
- Positive Impact (carbon-neutral company)
- Mental health support
- Full-time remote work
- Company events
- Budget for home office set-up
Company values
- Be direct and kind. Put yourself in others' shoes.
- Support one another. Thrive together.
- Build competence. Keep growing.
- Take ownership. Optimize for impact.
- Aim high. Stay down to earth.
Company HQ
Camden, DE
Founders
Nick Ustinov
(CEO)A serial co-founder and CEO, who has filled these roles at inbox.lv, Vide Infra Group, Double Coffee, Pozitel Telecom, and Roamerapp.
Petr Antropov
(CRO)Has been on the boards of Forticom (where he was also CFO), OK.RU, and Open Media Group, and served as MD at KBC Securities Ukraine. Went on to co-found Megogo.net and Roamerapp, then work in business development at Apply.
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