Stitchfix sets out to change this by making online clothes shopping personalized and hassle-free. Customers take a survey on their personal tastes, and pay a one-off fee for a stylist, to receive a box of 5 personalized items. Then, they simply pay for any items they keep, or return what they don't want free of charge. The stylists fee is deducted from the first purchase and if they keep all 5 items, they receive a discount.

Stitchfix's unique blend of technology, and human touch in styling, allows the company to deliver its personalized experience at scale, with its growing data sets putting them in a great place to predict consumer trends and preferences. Unfortunately, the company has been hit hard by the current economic climate - cutting staff back in June 2022 as well as again in early 2023. Only time will tell if this once exciting brand will be able to bounce back from this bump in the road and find success again in the future.