Following this trend, Cord was founded to build a product that allows users to chat, leave voice messages, and start a video call with team members on any page, whilst also offering smart and real-time feedback, enabling teams to increase productivity and establish network effects. However, instead of trying to replace existing communication and teamwork tools, Cord is aiming to empower them all and transform communication in existing SaaS apps.

Top investors behind Notion, Slack, Figma, Canva, and Stripe have invested in the company, and leaders at Google, Twitter, and Tinder have worked closely with Cord to make their vision a reality. The real challenge will be in building its market as competitors, such as Sedna, Fuze, Element, and Blink, also aim to muscle into the space.